Free report · 2025 campaign data
The 2025 Global Music Advertising Report
The 2025 Global Music Advertising Report
The 2025 Global Music Advertising Report
Benchmarks from our 2025 campaigns, covering 10M+ streams: cost per click by market, results by genre, and timing.
Benchmarks from our 2025 campaigns, covering 10M+ streams: cost per click by market, results by genre, and timing.
10M+
10M+
streams
20+
20+
markets
4
4
genres
Made for record labels, managers, artists and agencies.
MeansMGMT
Music Marketing & Advertising
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MeansMGMT
Music Marketing & Advertising
Available For Download
Get the free report
Four quick fields and it’s yours.
What’s inside the report?
What’s inside the report?
Performance Benchmarks
Cost per click and cost per result across 10M+ streams.
45%
Benchmarks
CPC and CPI
45%
Genre Deep Dives
Efficiency matrices for Rap, Rock, Lofi, and EDM.
35%
Genre Dives
Rap, Rock, Lofi, and EDM
35%
Timing & Methodology
When to launch for the lowest cost per click, and where attribution misses streams.
20%
Timing & Methodology
Launch timing and attribution
20%
FAQ
What is this report?
We split performance data from our 2025 campaigns by market tier and genre to show what worked.
How is this report different?
It reports true CPC to Spotify, split by market tier and genre, instead of views and link clicks.
Where does the data in this report come from?
All data comes from campaigns we managed in 2025, covering 10M+ streams. We grouped results by market tier and by our 4 main genres.
Other questions?
What is this report?
We split performance data from our 2025 campaigns by market tier and genre to show what worked.
How is this report different?
It reports true CPC to Spotify, split by market tier and genre, instead of views and link clicks.
Where does the data in this report come from?
All data comes from campaigns we managed in 2025, covering 10M+ streams. We grouped results by market tier and by our 4 main genres.
Other questions?
9+
Years of experience
in music marketing & advertising
20
+
Global Market Benchmarks
cost-per-click data for every major territory in 2025.