The 2025 Global Music Advertising Report

Made for Record Labels, Managers, Artists & Agencies

Benchmarks from our 2025 campaigns, covering 10M+ streams: cost per click by market, results by genre, and timing.

Case Studies

MeansMGMT

Music Marketing & Advertising

Available For Download

Made for Record Labels, Managers, Artists & Agencies

Benchmarks from our 2025 campaigns, covering 10M+ streams: cost per click by market, results by genre, and timing.

Case Studies

What’s inside the report?

Performance Benchmarks

CPC and CPI data across 10M+ verified streams.

45%

Benchmarks

CPC and CPI

45%

Genre Deep Dives

Efficiency matrices for Rap, Rock, Lofi, and EDM.

35%

Genre Dives

Rap, Rock, Lofi, and EDM

35%

Timing & Methodology

Identifying the "Golden Window" and attribution gaps.

20%

Timing & Methodology

Attribution gaps.

20%

What is this Report?

We split performance data from our 2025 campaigns by market tier and genre to show what worked.

How is this report different?

It reports true CPC to Spotify, split by market tier and genre, instead of views and link clicks.

Where does the data in this report come from?

All data comes from campaigns we managed in 2025, covering 10M+ streams. We grouped results by market tier and by our 4 main genres.