MeansMGMT

Music Marketing & Advertising

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The 2025 Global Music Advertising Report

Made for Record Labels, Managers, Artists & Agencies

The essential 2025 blueprint for music advertising. Discover the exact benchmarks, genre strategies, and timing secrets used to drive 10M+ streams.

MeansMGMT

Music Marketing & Advertising

Available For Download

The 2025 Global Music Advertising Report

Made for Record Labels, Managers, Artists & Agencies

The essential 2025 blueprint for music advertising. Discover the exact benchmarks, genre strategies, and timing secrets used to drive 10M+ streams.

What’s inside the report?

A deep dive into the three pillars of modern music advertising.

Performance Benchmarks

CPC and CPI data across 10M+ verified streams.

45%

Performance Benchmarks

CPC and CPI data across 10M+ verified streams.

45%

Benchmarks

CPC and CPI

45%

Genre Deep Dives

Efficiency matrices for Rap, Rock, Lofi, and EDM.

35%

Genre Deep Dives

Efficiency matrices for Rap, Rock, Lofi, and EDM.

35%

Genre Dives

Rap, Rock, Lofi, and EDM

35%

Timing & Methodology

Identifying the "Golden Window" and attribution gaps.

20%

Timing & Methodology

Identifying the "Golden Window" and attribution gaps.

20%

Timing & Methodology

Attribution gaps.

20%

FAQ

What is this Report?

This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:

How is this report different?

Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.

Where does the data in this report come from?

All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.

Other questions?

What is this Report?

This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:

How is this report different?

Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.

Where does the data in this report come from?

All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.

Other questions?

What is this Report?

This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:

How is this report different?

Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.

Where does the data in this report come from?

All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.

Other questions?

8

Years of experience

in music marketing & advertising

Woman working on a laptop computer at a table in a bright room.

20

+

Global Market Benchmarks

cost-per-click data for every major territory in 2025.

Whether you’re looking to revive your old music catalog, grow a new release, or start your own Spotify Playlists for measurable ROI.
Here to help.

Whether you’re looking to revive your old music catalog, grow a new release, or start your own Spotify Playlists for measurable ROI.
Here to help.

Whether you’re looking to revive your old music catalog, grow a new release, or start your own Spotify Playlists for measurable ROI.
Here to help.

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