© 2025 MeansMGMT®
© 2025 MeansMGMT®
© 2025 MeansMGMT®
The 2025 Global Music Advertising Report
Made for Record Labels, Managers, Artists & Agencies
The essential 2025 blueprint for music advertising. Discover the exact benchmarks, genre strategies, and timing secrets used to drive 10M+ streams.
The 2025 Global Music Advertising Report
Made for Record Labels, Managers, Artists & Agencies
The essential 2025 blueprint for music advertising. Discover the exact benchmarks, genre strategies, and timing secrets used to drive 10M+ streams.
What’s inside the report?
A deep dive into the three pillars of modern music advertising.

Performance Benchmarks
CPC and CPI data across 10M+ verified streams.
45%

Performance Benchmarks
CPC and CPI data across 10M+ verified streams.
45%

Benchmarks
CPC and CPI
45%

Genre Deep Dives
Efficiency matrices for Rap, Rock, Lofi, and EDM.
35%

Genre Deep Dives
Efficiency matrices for Rap, Rock, Lofi, and EDM.
35%

Genre Dives
Rap, Rock, Lofi, and EDM
35%

Timing & Methodology
Identifying the "Golden Window" and attribution gaps.
20%

Timing & Methodology
Identifying the "Golden Window" and attribution gaps.
20%

Timing & Methodology
Attribution gaps.
20%












FAQ
What is this Report?
This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:
How is this report different?
Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.
Where does the data in this report come from?
All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.
Other questions?
What is this Report?
This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:
How is this report different?
Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.
Where does the data in this report come from?
All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.
Other questions?
What is this Report?
This report strips away the noise to reveal exactly what is working in the modern streaming economy. We segmented real-world performance data from active 2025 campaigns to answer the hard questions:
How is this report different?
Standard campaign reports look backward; this analysis is designed to move you forward. Forget vanity metrics learn the specific "True CPC" benchmarks, Genre Efficiency Matrices, and Market Tier Strategies required to build a high-value fanbase in the streaming era.
Where does the data in this report come from?
All data comes from campaigns managed in 2025. Covering 10 Million+ verified streams from active campaigns. We aggregated real-world performance data across geograhpic Tiers & 4 main genres to strip away the noise and reveal verified global benchmarks for the modern streaming economy.
Other questions?
8
Years of experience
in music marketing & advertising

20
+
Global Market Benchmarks
cost-per-click data for every major territory in 2025.
