Which setting you pick (1-day click or 7-day click) can dramatically change how your ads deliver, what data you see, and how you optimize going forward.

This guide offers a simple three-step strategy to find the right artists to associate with, tap into their audiences on Spotify and social media, and get your music discovered organically.

The fact that social media is free, easy to use, and can be highly effective makes it by far the most powerful tool for growing a fan base.

The companies behind these automated services have built a compelling narrative.

We see the same critical errors repeatedly. Here are 10 common pitfalls to avoid.

Traditional reports on digital marketing frequently miss the mark for record labels.

Frequently instructed to "just run ads"? Learn the reality that paid advertising is only one aspect of the puzzle, no magic bullet, in today's music landscape.

Get a close-up look at the all-important Spotify Popularity Index, most essential listener engagement metrics available in Spotify for Artists.