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Music marketing blog.
How we run Meta, TikTok and YouTube ads for artists and labels, with the campaign data. See the results in our case studies.
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Spotify
Paid ads
Industry
Strategy
Playlists
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Playlists
What Defines a Music Genre? It Was Never Just a Sound
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Paid ads
What Your Spotify for Artists Data Shows About Your Meta Ads
Who’s Advertising Your Music · Part 2 of 2
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Industry
Meta's Ad Repository Names Madonna as the Payer on Dua Lipa's Ads
Who’s Advertising Your Music · Part 1 of 2
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Industry
Other People Are Marketing Your Catalog
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Industry
MeansMGMT x Laylo: Tour Ads That Leave the Artist With a Fan List
Touring and ROI · Part 3 of 3
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Industry
Breaking a Band: 1976 vs 2026
Touring and ROI · Part 2 of 3
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Industry
Tour Math: How Streams Turn Into Ticket Sales
Touring and ROI · Part 1 of 3
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Industry
Streams Don't Pay Rent: Where Artist Money Comes From
Where Your Listeners Live · Part 3 of 3
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Paid ads
What 7,000 Artist Maps Say About Tier 2 Targeting
Where Your Listeners Live · Part 2 of 3
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Playlists
What a Playlist Placement Actually Buys, and the Geography It Leaves
Where Your Listeners Live · Part 1 of 3
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Spotify
It Takes 35 Listeners to Crack a Small Artist's Spotify Top 5
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Spotify
How the Spotify Algorithm Works (and How to Feed It)
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Industry
Half of New Uploads Are AI. Almost None of the Streams Are.
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Spotify
Do Spotify Pre-Saves Actually Work? What Moves Streams
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Spotify
Your First 1,000 Spotify Streams Earn Nothing. Plan for It.
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Spotify
Does Spotify Detect Fake Streams? What Actually Happens
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Strategy
Chart Spots and Stream Counts Are Easy to Game. Track These Instead.
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Paid ads
Using TikTok to Get Music Listens: A Paid-Ads Playbook for Streams
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Industry
TikTok Survived the Ban. Don't Bet Your Music Release on It.
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Paid ads
Increase Spotify Listens with Meta and TikTok Ads
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Spotify
Bought Streams and Real Streams Look the Same Until You Check the Save Rate
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Spotify
Spotify Advertising: How to Actually Grow Your Streams
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Spotify
Spotify Ads Cost: Why There's No Price, and What to Budget
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Industry
What a Hip-Hop Artist Manager Does (and What It Costs)
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Playlists
Spotify Ad Campaigns vs Playlist Promotion: Worth It?
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Paid ads
TikTok Ads for Musicians: Cost Per View by Market Tier
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Strategy
Music Catalog Marketing: Make Old Releases Earn Again
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Paid ads
Meta Ads for Music: The Cost-Per-Save Math vs Playlists
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Paid ads
YouTube Ads for Musicians: What a View Actually Costs
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Strategy
Music Release Strategy: 4 Metrics That Predict Outcomes
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Spotify
Spotify Ads Manager: The Ad Formats You Can Run Yourself
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Strategy
Save Rate vs Streams: The Metric That Actually Matters
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Industry
Who Runs Meta Ads for Spotify? (2026 Report)
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Strategy
Break an Artist & Get Signed in 90 Days
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Paid ads
1-Day vs 7-Day Click: The Right Attribution Window for Music Ads
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Spotify
How to Get on Spotify's 'Fans Also Like' (Artist Association Strategy)
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Strategy
Building Fans, Not Just Followers: Social Media for Artists
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Paid ads
One-Click Music Promo vs a Full-Service Campaign: A $140 Head-to-Head Test
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Paid ads
10 Music Ad Campaign Mistakes That Kill Your ROI
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Strategy
Why Most Labels Waste Money on Streaming (And How to Fix It)
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Strategy
Why Music Marketing in 2026 Is More Than Just Boosting Posts
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Spotify
Spotify Popularity Index: What It Means for Your Campaigns
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Paid ads
Is Organic Reach Enough for Artists? A Reality Check
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Playlists
The Spotify Playlist Trap: Why Chasing Placements Hurts Your Career
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Strategy
Content Creation Resources for Musicians and Creators
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Playlists
How We Grew a Spotify Playlist 1,300% With Ads: A Case Study
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Paid ads
Why Artists Are Running Their Own Meta Ads in 2026