Music ads for every release on your roster.
A music advertising agency for labels, distributors and agencies. Meta, YouTube and TikTok campaigns on a monthly retainer, or white-label under your name.
Built for teams running several releases a month with a steady monthly ad budget. Pricing comes on the call.
Campaigns for teams at Warner, Downtown, Vydia, Red Light and more. $2M+ in ad spend managed since 2017.
Music campaign results for labels
All 32 case studies
Catalog relaunch
15 weeks
+1.89M
streams above baseline
Catalog streaming
7 months
763K
monthly listeners, up from 206K
Single release
1 month
358K
streams in 30 days
Pre-save
1 month
1,700
pre-saves at $0.47 each
Video and YouTube
3 months
1.17M
YouTube views at $0.009 each
Tour
22 days
391
tickets across a six-city run
Every number comes from a published case study, with the spend and the method.
“Working to offload our label’s Meta ads campaigns for playlists has been our best move. The performance compared to our previous agencies’ campaigns is day and night.”
OB5 Record label
Music marketing problems we get hired to fix
What label and distributor teams tell us went wrong before they called, and how we run it instead.
Three vendors, three reports that never agree.
One team runs Meta, YouTube and TikTok, with one weekly report for the whole roster.
Blended numbers that hide which release worked.
Every release is reported on its own: spend, cost per result, and what it did on Spotify.
The agency keeps the ad account.
Campaigns run on your ad accounts. The data, pixels and audiences stay with you if we part ways.
Bot streams that put the catalog at risk.
Paid ads aimed at real listeners on Meta, YouTube and TikTok. No stream farms, no bot playlists.
Reports nobody on the team can read.
A plain weekly report: what we spent, what it got, and what we’re changing next week.
A small team stretched across the slate.
We take the ads off your plate, from the creative to the report, release after release.
One report for the whole roster
A live dashboard plus a weekly report, with ad spend shown next to what each release did on Spotify.
- Ad accounts Yours
- Reporting Weekly, per release
- Platforms Meta, YouTube, TikTok
- Launch 3 to 4 days per release
Who we work with
Labels
One ad team for every release on the roster.Each release gets its own goal, budget and report, and you get one weekly view across the whole slate.
Distributors
Ads for the artists you distribute, under your name.Per-artist and per-release reporting, white-label, so the artist relationship stays yours.
Agencies
White-label campaigns for your clients.We build and run the ads behind the scenes. Your name goes on the report.
How a retainer runs
Map the slate
We go through your upcoming releases and set a goal and an ad budget for each.
Retainer proposal
One proposal for the slate: the monthly fee and the ad budget per release.
Creative and build
Our editors cut the ads. We build every campaign end to end, usually in 3 to 4 days.
Live and reported
Campaigns go live as releases drop, with a live dashboard and a weekly report.
Questions labels ask
Do the ads run on our own ad accounts?
Yes. Campaigns run on your accounts and the spend is billed to your card, so you keep the data, pixels and history.
Can you run it under our brand?
Yes. For distributors and agencies we work white-label: we run the campaigns and your name goes on the report.
What ad budget do you work with?
Retainers work best with a steady monthly ad budget across several releases. Many partners spend $5K+ a month, and we build plans for smaller budgets too.
How is pricing set?
On a call, based on how many releases you have coming up and which platforms they need.
Do you guarantee streams?
No. We report exactly what the spend did, release by release, and change what isn’t working each week.
How fast can a campaign go live?
Creative and build usually take 3 to 4 days once a release is approved.
Send us your next three releases.
We’ll come back with a plan for each one and what a retainer would cover.
For teams with several releases a month and a steady monthly ad budget.