Case study

2026

Catalog Relaunch Campaign

105 Days

Country/rock catalog: 533K to 842K Spotify monthly listeners on $10,775

Swipe the campaign →

MeansMGMT case study

533K to 842K monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

6.22M

streams on Spotify, Jan 16 to Apr 30

ADMIT ONE · MEANSMGMT

No. 02

The numbers

+1.89M

streams above a modeled baseline

ADMIT ONE · MEANSMGMT

No. 03

The proof

$10,775

ad spend, Meta, Google/YouTube, TikTok

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Catalog Relaunch Campaign

105 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Super listeners+78%

3,528

from 1,980 at the start

Ad spend$10,775

Length105 Days

PlatformsMeta, Google/YouTube, TikTok

Start a campaign

Spotify for Artists. 1,980 on Jan 16, peak on Apr 18.

/ The brief

Catalog Relaunch Campaign

105 Days

2026

Frankie Ballard is a country/rock artist with 488.8M lifetime Spotify streams, as of May 2. Over about 18 months, monthly listeners went from 1.77M on Jul 14, 2024 to 533K on Jan 16, 2026. The goal was to wake up the catalog and launch two singles, Money Runs Out and Homebody. From Jan 16 to Apr 30, MeansMGMT ran 17 campaigns with Alchemy Artist Services: 1 on TikTok, 6 on Meta and 10 on YouTube. Ad spend was $10,775 across the three platforms.

/ The report

Frankie Ballard case study, page 1: catalog relaunch campaign for Money Runs Out and Homebody

Page 2: the goal, wake up a catalog and launch two singles

Page 3: quick look, daily streams rose in each phase

Page 4: monthly listeners, a slide, then an April peak

Page 5: catalog reactivation, streams, saves and adds rose in the window

Page 6: platform performance, YouTube took 44% of spend

Page 7: beyond Spotify, 2.57M lifetime Shazams and 154 countries

Page 8: spend vs growth, streams peaked at 1.98M in March

Page 9: super listeners and popularity, 3,528 super listeners on Apr 18

Page 10: how we measure, four tiers from ad click to organic

Page 11: month by month, every monthly number, Jan to Apr

Page 12: change log, three phases and two singles

Page 13: campaign impact, a catalog on the rise again

/ The result

No. 02

6.22M

streams on Spotify, Jan 16 to Apr 30

No. 03

+1.89M

streams above a modeled baseline

No. 04

$10,775

ad spend, Meta, Google/YouTube, TikTok

How it worked

Spotify logged 6.22M streams from Jan 16 to Apr 30, which is +1.89M above a modeled baseline of 41.2K a day. Daily streams rose in each phase, from 41.2K before to 66.7K with both singles out.

YouTube took 44% of spend, with 17.27M impressions and 1.34M paid views. TikTok logged 849,415 full video views at $0.0018 each. Meta reached 765,688 people and sent 11,900 Feature.fm clicks by May 2. Song saves reached 115,964, up 62.6% on the prior 105 days.

What it built

Monthly listeners rose from 533K on Jan 16 to a peak of 842K on Apr 16. Super listeners went from 1,980 to a 3,528 peak on Apr 18, and Spotify Popularity reached 50 on Apr 21.

Listeners stood at 825K on Apr 30. Next time: stack the next single the same way, one push per phase, and re-read Spotify 30 days after the ads to see what held.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.