Case study

2026

Spotify Streaming Campaign

15 Weeks

Country/rock: 533K to 842K Spotify monthly listeners on $10,775

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MeansMGMT case study

+1.89M streams above baseline

ADMIT ONE · MEANSMGMT

No. 01

The headline

+1.89M

streams above the 30-day baseline

ADMIT ONE · MEANSMGMT

No. 02

The numbers

842K

peak monthly listeners, up from 533K

ADMIT ONE · MEANSMGMT

No. 03

The proof

+101.6%

listeners from Spotify's algorithmic playlists

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Spotify Streaming Campaign

15 Weeks

ADMIT ONE · MEANSMGMT

No. 05

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/ The brief

Spotify Streaming Campaign

15 Weeks

2026

Frankie Ballard is an established country/rock artist with 488M lifetime Spotify streams and 533K monthly listeners at the start of 2026. His team wanted to bring the catalog back into rotation while releasing new music. Working with Alchemy Artist Services, we ran a 105-day catalog relaunch across Meta, YouTube and TikTok. The goal was to reactivate his catalog and launch two new singles, Money Runs Out and Homebody. Total ad spend was $10,775.

/ The report

/ The result

No. 02

+1.89M

streams above the 30-day baseline

No. 03

842K

peak monthly listeners, up from 533K

No. 04

+101.6%

listeners from Spotify's algorithmic playlists

How it worked

We layered campaigns in three phases. Daily Spotify streams rose from 51K to 61K to 67K as each layer went live.

Phase 1 built awareness with TikTok video views, Meta awareness ads and YouTube playlist views. Phase 2 added Meta streaming ads for Money Runs Out. Phase 3 added Meta streaming and YouTube music video ads for Homebody.

Streaming ads sent listeners to Feature.fm landing pages, which tracked 11,900 outbound clicks. On each release day, daily streams rose 18 to 31% over the day before.

What it built

Frankie earned 1.89M more Spotify streams than his 30-day baseline predicted, and monthly listeners peaked at 842K.

Saves rose 62.6% and playlist adds rose 44.5% against the previous 105 days. Super Listeners grew from 1,980 to a peak of 3,528.

Listeners from Spotify's personalized playlists grew 101.6%, and editorial playlist listeners grew 96.4%. The two new singles reached 148,602 combined Spotify streams.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.