Case study

2026

App Install Campaign

6 Months

Music-tech app: 6,269 registrations at $4.91 each on $30,772

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MeansMGMT case study

6,269 registrations at $4.91 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

6,269

registrations, Meta-attributed

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$4.91

per registration

ADMIT ONE · MEANSMGMT

No. 03

The proof

$30,772

ad spend, Meta, Instagram only

ADMIT ONE · MEANSMGMT

No. 04

How we did it

App Install Campaign

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

App Install Campaign

6 Months

2026

A music-tech marketplace app wanted iOS installs and registrations from both sides of its market, artists and producers. The ads were set to optimize to completed registration, not install, on 7-day click. From Feb 27 to Sep 1, 2026, MeansMGMT ran 3 Meta campaigns on Instagram only, in five Tier 1 markets: the US, UK, Canada, Germany and Australia. Ad spend was $30,772.

/ The report

Music app case study, page 1: app install campaign for a music-tech marketplace

Page 2: the goal, registrations from both sides of a marketplace

Page 3: quick look, weekly registrations peaked at 481, week of Apr 3

Page 4: cost curve, $9.59 per registration in March, $4.48 after

Page 5: the funnel, 0.17% of impressions became registrations

Page 6: two sides, producer ads at $4.58 per registration

Page 7: who it reached, mostly men 18 to 34

Page 8: where the budget went, the biggest market was also the cheapest

Page 9: the creative, 31 ads ran and one ad had 31% of installs

Page 10: month by month, every monthly number, Feb 27 to Sep 1

Page 11: campaign impact, 6,269 registrations

/ The result

No. 02

6,269

registrations, Meta-attributed

No. 03

$4.91

per registration

No. 04

$30,772

ad spend, Meta, Instagram only

How it worked

The ads logged 11,407 app installs at $2.70 each and 6,269 registrations at $4.91 each, Meta-attributed on 7-day click. Cost per registration was $9.59 in March and $4.48 from April to August.

Producer ads ran $4.58 per registration and artist ads $5.06. The US took 72% of spend at $4.60 per registration, the cheapest of the five markets. Of the 31 ads, one had 31% of installs. Men 18 to 34 made up 85% of registrations, on 77% of the spend.

What it built

Over six months, the app logged 6,269 registrations and 11,407 installs on $30,772 in ad spend. From April to August, the monthly cost per registration held between $3.72 and $5.45.

Registrations ran at 55% of installs. Next time: fix the registration step first, tag registrations by user type, and keep the US as the base.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.