Case study

2026

App Install Campaign

6 Months

Music creator app: 6,269 registrations at $4.91 each on $30,772

Swipe the campaign →

MeansMGMT case study

6,269 app signups at $4.91 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

6,269

registrations

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$4.91

cost per registration

ADMIT ONE · MEANSMGMT

No. 03

The proof

11,407

app installs at $2.70 each

ADMIT ONE · MEANSMGMT

No. 04

How we did it

App Install Campaign

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

App Install Campaign

6 Months

2026

The client is an iOS app that connects music artists with producers. It is a two-sided marketplace, so it needs both groups signing up at a cost it can sustain. The goal was registered users, not raw downloads. In the first full month, a registration cost $9.59. We ran Meta ads on Instagram in five markets for six months, on $30,772 in media.

/ The report

/ The result

No. 02

6,269

registrations

No. 03

$4.91

cost per registration

No. 04

11,407

app installs at $2.70 each

How it worked

We optimized to completed registration instead of install and gave artists and producers their own campaigns. Cost per registration fell 61% from March to April, from $9.59 to $3.72.

We told Meta to find people who finish signup, which kept the install-to-registration rate near 55% for all six months. Separate campaigns let us steer artist and producer budgets on their own.

We ran 31 ads and moved budget on performance. Instagram Reels carried 73.5% of spend at $4.74 per registration, and our top producer ad drove 31% of all installs.

What it built

6,269 registrations at $4.91 each and 11,407 installs at $2.70, from $30,772 in media.

The ads reached 830,684 people across the US, UK, Canada, Germany and Australia. The US took 72% of spend and was the cheapest market, at $4.60 per registration.

After April, cost per registration stayed under $5.50 for five straight months. The ads also drew over 1.25M video views.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.