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Case study

2026

·

YouTube Growth Campaign

·

6 Months

Reggae/rock: 2.28M paid YouTube views at $0.0077 each on $18,617

Reggae/rock: 2.28M paid YouTube views at $0.0077 each on $18,617

Reggae/rock: 2.28M paid YouTube views at $0.0077 each on $18,617

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01

01

MeansMGMT case study

2.28M YouTube views at $0.0077 each

ADMIT ONE · MEANSMGMT

No. 01

02

02

The headline

2.28M

paid YouTube views, two campaigns

ADMIT ONE · MEANSMGMT

No. 02

03

03

The numbers

$0.0077

cost per view, Views spend only

ADMIT ONE · MEANSMGMT

No. 03

04

04

The proof

$18,617

ad spend, Google Ads

ADMIT ONE · MEANSMGMT

No. 04

05

05

How we did it

YouTube Growth Campaign

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Start a campaign

Meet Me By The Ocean views, all sources+590%
1.77M
from 256K at the start
Ad spend$6,995
Length6 Months
PlatformsYouTube, Google Ads
Start a campaign
YouTube public view count, Sep 24 to Oct 22. Campaign 2 spend. All sources, not only ads.

01

/ The brief

YouTube Growth Campaign

6 Months

2026

Stick Figure's YouTube channel had 1.03M subscribers before Campaign 1, as reported in Jul 2026. The goal was low-cost, high-quality views on catalog videos, plus more channel subscribers from viewers who already watched. MeansMGMT ran two Google Ads campaigns to YouTube. Campaign 1, run with partner Alchemy, covered Angels Above Me and What A Feeling from May 8 to Jul 10. Campaign 2 ran the new Meet Me By The Ocean video from Sep 25 to Oct 25. Ad spend was $18,617.

Stick Figure's YouTube channel had 1.03M subscribers before Campaign 1, as reported in Jul 2026. The goal was low-cost, high-quality views on catalog videos, plus more channel subscribers from viewers who already watched. MeansMGMT ran two Google Ads campaigns to YouTube. Campaign 1, run with partner Alchemy, covered Angels Above Me and What A Feeling from May 8 to Jul 10. Campaign 2 ran the new Meet Me By The Ocean video from Sep 25 to Oct 25. Ad spend was $18,617.

02

/ The report

Stick Figure case study, page 1: two YouTube campaigns for Angels Above Me, What A Feeling and Meet Me By The Ocean
Page 2: Campaign 1, Angels Above Me daily views ran 6x baseline in the flight
Page 3: the goal, grow catalog videos and the channel
Page 4: two campaigns side by side, 2.28M paid views
Page 5: Campaign 2 quick look, views rose as daily spend came down
Page 6: Campaign 1 numbers, about 110 views per dollar
Page 7: Campaign 1 subscribers, 11,456 subscribers for $996
Page 8: Campaign 2 numbers, about 159 views per dollar
Page 9: Campaign 2 cost over time, cost per view fell 59%
Page 10: Angels Above Me views up 74% on 2025, YouTube Studio
Page 11: Campaign 2 retargeting vs prospecting, where new subscribers came from
Page 12: Campaign 1, Angels Above Me by geo, Tier 1 at $0.0074 a view
Page 13: Campaign 1, What A Feeling by geo, Brazil and the Philippines at $0.0038 a view
Page 14: Campaign 2, where the budget went, South Africa was the cheapest new audience
Page 15: Campaign 2 creative, one video, kept simple
Page 16: Campaign 1 change log, what we ran and when
Page 17: Campaign 2 change log, what we changed and when
Page 18: two campaigns, one growing channel, 11,869 new subscribers

03

/ The result

No. 02

2.28M

2.28M

2.28M

paid YouTube views, two campaigns

No. 03

$0.0077

$0.0077

$0.0077

cost per view, Views spend only

No. 04

$18,617

$18,617

$18,617

ad spend, Google Ads

How it worked

The two campaigns drew 2,279,559 paid views at $0.0077 each, a cost that uses Views spend only. Google Ads logged 11,869 new subscribers across all campaigns.

The two campaigns drew 2,279,559 paid views at $0.0077 each, a cost that uses Views spend only. Google Ads logged 11,869 new subscribers across all campaigns.

Campaign 1 drew 1.17M paid views at $0.0091 each on $10,626 of Views spend, and its $996 Subscribers line logged 11,456 subscribers. Campaign 2 drew 1,109,659 paid views at $0.0063. Its cost per 1,000 paid views fell from $9.80 through Oct 5 to $4.00 from Oct 16 to 25. 81% of its new subscribers came from Retargeting, on 33% of the spend.

What it built

Angels Above Me drew 3,859,253 views from Jan 1 to Jul 16, up 74% on the same days in 2025. The Meet Me By The Ocean public view count went from 255,872 to 1,765,052 between Sep 24 and Oct 22, all sources.

Angels Above Me drew 3,859,253 views from Jan 1 to Jul 16, up 74% on the same days in 2025. The Meet Me By The Ocean public view count went from 255,872 to 1,765,052 between Sep 24 and Oct 22, all sources.

Next time: scale the Retargeting campaign first, keep the cheapest markets, and run a Subscribers line next to Views. Brazil and the Philippines ran $0.0038 a view, South Africa $0.0048.

04

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6,269 registrations at $4.91 each

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533K to 842K monthly listeners

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?
Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.
1 of 2
Who are we working with?
2 of 2
What do you need?
Pick one

Launching a release, growing a catalog or running ads across a whole roster? Tell us the goal and we’ll map the campaign.

Launching a release, growing a catalog or running ads across a whole roster? Tell us the goal and we’ll map the campaign.

Launching a release, growing a catalog or running ads across a whole roster? Tell us the goal and we’ll map the campaign.

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