Case study

2026

YouTube Growth Campaign

3 Months

Reggae: 1.17M paid YouTube views at $0.009 each on $11,624

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MeansMGMT case study

1.17M YouTube views at $0.009 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

1.17M

paid YouTube views

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$0.009

cost per view

ADMIT ONE · MEANSMGMT

No. 03

The proof

11.4K

new subscribers at $0.087 each

ADMIT ONE · MEANSMGMT

No. 04

How we did it

YouTube Growth Campaign

3 Months

ADMIT ONE · MEANSMGMT

No. 05

Start yours today

/ The brief

YouTube Growth Campaign

3 Months

2026

Stick Figure is an established reggae band with more than 1M YouTube subscribers and 7.17M Spotify monthly listeners. The team came to us to grow two catalog videos, "Angels Above Me" and "What A Feeling." The goal was low-cost, high-quality views and more channel subscribers. With partner Alchemy, we ran two Google Ads Views flights and one Demand Gen subscriber campaign. Total ad spend was $11,624.

/ The report

/ The result

No. 02

1.17M

paid YouTube views

No. 03

$0.009

cost per view

No. 04

11.4K

new subscribers at $0.087 each

How it worked

We built geo tiers around cost and chart activity. That delivered 1,170,165 paid views at about $0.009 each, roughly half the $0.01 to $0.02 target.

"Angels Above Me" ran first, from May 8 to June 8, and returned 706,341 paid views at $0.0091. When the song charted on the Billboard Canada Hot 100, we gave Canada its own geo-fence.

"What A Feeling" followed from June 10 to July 10 and returned 463,824 paid views at $0.0090. Brazil and the Philippines were the cheapest quality markets at $0.0038 per view.

What it built

A $996 Demand Gen campaign added 11,456 new channel subscribers at $0.087 each.

The subscriber campaign promoted "Angels Above Me" and top Shorts to warm viewers. The two Views flights served 5.44M impressions.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.