Case study

2026

Tour Ticket Campaign

22 Days

Indie headline tour: 391 tickets across six cities in 22 days

Swipe the campaign →

MeansMGMT case study

391 tickets across a six-city run

ADMIT ONE · MEANSMGMT

No. 01

The headline

391

tickets, band count, six rooms

ADMIT ONE · MEANSMGMT

No. 02

The numbers

35→304

tickets in the 4 rooms with a count

ADMIT ONE · MEANSMGMT

No. 03

The proof

$2,703

ad spend on Meta, tracked through Day 19

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Tour Ticket Campaign

22 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Tickets, 4 rooms+769%

304

from 35 at the start

Ad spend$2,703

Length22 Days

PlatformsMeta

Start a campaign

Band-reported counts, Day -2 to final. Not ad-attributed.

/ The brief

Tour Ticket Campaign

22 Days

2026

An independent band booked its first Southwest headline run, with no prior ticket numbers from any of the 6 markets. Dates and rooms were booked before we joined. The first ad ran 12 days before the first show. Over 22 days in Sep 2026, MeansMGMT ran 7 Meta ad sets, one per city plus a second for City B, each in a 35-mile radius. Ad spend was $2,703 of a $3,000 cap, tracked through Day 19.

/ The report

Six-city tour case study, page 1: tour ticket campaign for an independent band's first Southwest headline run

Page 2: quick look, a first headline run, sold room by room

Page 3: six rooms, four checkouts, what Meta could optimize for by room

Page 4: the leak and the fix, 36x more trackable traffic per dollar

Page 5: where it went, 12,400 landing-page views at $0.22 each

Page 6: measured vs counted, Meta saw 27 purchases and the rooms sold 391

Page 7: tickets over time, four rooms went from 35 to 304 tickets

Page 8: by city, City B from 23 to 131 tickets

Page 9: moving the money, budgets followed the band's Day 10 counts

Page 10: change log, what changed and when

Page 11: what we require now, six rules for every tour from here

Page 12: campaign recap, a first Southwest run counted room by room

/ The result

No. 02

391

tickets, band count, six rooms

No. 03

35→304

tickets in the 4 rooms with a count

No. 04

$2,703

ad spend on Meta, tracked through Day 19

How it worked

The band counted 391 tickets across six rooms. The four rooms with a starting count went from 35 tickets on Day -2 to 304 at the final count. This setup can't isolate how many tickets the ads sold.

Meta logged 12,400 landing-page views at $0.22 each, and cost per view held between $0.20 and $0.23 a week. On Day 4, City B moved from a slow venue link to our tracked page. Its landing-page views per $100 went from 5.4 to 195. Budgets moved on the band's Day 10 counts, not on the 12 purchases Meta showed.

What it built

Final band counts reached 391 tickets, with City B at 131, up from 23 on Day -2. Meta recorded 27 purchases over Days 1 to 19, and venue checkouts passed back only some orders.

For every tour from here: launch at least a month before the first show, and route every city through a page we can track.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.