Case study

2026

Tour Ticket Campaign

22 Days

Indie headline tour: 391 tickets across six cities in 22 days

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MeansMGMT case study

391 tickets across a six-city run

ADMIT ONE · MEANSMGMT

No. 01

The headline

391

final tickets across six rooms, band-reported

ADMIT ONE · MEANSMGMT

No. 02

The numbers

35 to 304

tickets in the four rooms with a starting count

ADMIT ONE · MEANSMGMT

No. 03

The proof

$0.22

per landing-page view, 12,400 views

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Tour Ticket Campaign

22 Days

ADMIT ONE · MEANSMGMT

No. 05

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/ The brief

Tour Ticket Campaign

22 Days

2026

An independent band booked its first Southwest headline run: six rooms on four different ticketing systems, with no prior ticket numbers from any market. The dates were set before we joined, and the first ad ran 12 days before the first show. We ran separate Meta ad sets for each city on a $3,000 budget. The goal was to sell tickets room by room and steer spend on the band's real counts.

/ The report

391 tickets across a six-city run, slide 1

391 tickets across a six-city run, slide 2

391 tickets across a six-city run, slide 3

391 tickets across a six-city run, slide 4

391 tickets across a six-city run, slide 5

391 tickets across a six-city run, slide 6

391 tickets across a six-city run, slide 7

391 tickets across a six-city run, slide 8

391 tickets across a six-city run, slide 9

/ The result

No. 02

391

final tickets across six rooms, band-reported

No. 03

35 to 304

tickets in the four rooms with a starting count

No. 04

$0.22

per landing-page view, 12,400 views

How it worked

One venue link was losing almost every click before its pixel fired, so we rerouted that city through a tracked page on Day 4. Trackable traffic per dollar rose 36x, and that city tied for the most Meta-attributed orders.

Most checkouts passed back only some orders, so we checked Meta against the band's ticket counts at each checkpoint. On Day 10, Meta showed 12 purchases while the rooms had sold 109 tickets.

We moved budget that day: three cities got more per day and one was cut in half. The plan was set to finish under the $3,000 cap so the last two shows could run to their dates.

What it built

During the campaign, the four rooms with a starting count went from 35 to 304 tickets, and the run finished at 391.

Meta delivered about 12,400 landing-page views at $0.22 each through Day 19. The band's counts include one market with local radio support and one home draw, and we make no claim on how many tickets the ads drove.

Every tour we run now starts with a count from each room, a tracked page for every city, and ad access held until the final data pull.

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Clear next steps.

After the first call, we send you a plan and a timeline.

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Campaigns since 2017

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Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.