Case study

2026

Catalog Streaming Campaign

9 Months

Hip-hop catalog: 206K to 763K Spotify monthly listeners in 9 months

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MeansMGMT case study

206K to 763K monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

206K to 763K

monthly listeners at peak

ADMIT ONE · MEANSMGMT

No. 02

The numbers

19.4%

peak save rate, up from 3.2%

ADMIT ONE · MEANSMGMT

No. 03

The proof

204K

playlist followers built from zero

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Catalog Streaming Campaign

9 Months

ADMIT ONE · MEANSMGMT

No. 05

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/ The brief

Catalog Streaming Campaign

9 Months

2026

By.Alexander is a rap and hip-hop project that came to us with 206K Spotify monthly listeners and a 3.2% save rate. The goal was to turn that audience into engaged listeners across the whole catalog. From July 2025 to April 2026, we ran Meta and YouTube campaigns for five singles, a playlist build and an Instagram pivot.

/ The report

/ The result

No. 02

206K to 763K

monthly listeners at peak

No. 03

19.4%

peak save rate, up from 3.2%

No. 04

204K

playlist followers built from zero

How it worked

We optimized for saves, not raw streams. Save rate went from 3.2% before launch to a 19.4% peak, about 1 save for every 5 streams.

Each single got its own Meta campaign with two audience tiers, video creative and Feature.fm smart links. We built 699 ads across 8+ concepts and sent about 1.6M clicks to streaming services at $0.008 per video view.

In late October 2025 we moved the ads onto the artist's own Instagram and Facebook. Alongside the singles, we grew the 66 GREENE playlist from zero to 204,182 followers at about $0.80 per follower.

What it built

During the campaign, monthly listeners grew from 206K to a peak of 763K, with 14M Spotify streams and 1.7M saves.

Super listeners rose from 1,624 to a peak of about 19,000, and Spotify followers from 27.7K to 67K. The ads delivered 432.8M impressions and 96M+ video views across Meta and YouTube.

Most campaigns paused on February 27, 2026. In March, daily streams held at 52K against a 15K baseline.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.