Case study

2026

Catalog Streaming Campaign

7 Months

Jazz/alt hip-hop catalog: 206,147 to 763,432 monthly listeners

Swipe the campaign →

MeansMGMT case study

206,147 to 763,432 monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

763,432

peak Spotify monthly listeners

ADMIT ONE · MEANSMGMT

No. 02

The numbers

14.26M

streams since Jul 1, 2025

ADMIT ONE · MEANSMGMT

No. 03

The proof

1.65M

saves since Jul 1, 2025

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Catalog Streaming Campaign

7 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Monthly listeners+270%

763K

from 206K at the start

Length7 Months

PlatformsMeta, Google/YouTube

Start a campaign

Spotify for Artists. 206,147 on Jul 25 launch day, peak on Feb 12.

/ The brief

Catalog Streaming Campaign

7 Months

2026

By.Alexander is a jazz and alt hip-hop artist with an established audience. In June 2025 the catalog averaged 15,235 streams a day. The goal was engaged listeners across the whole catalog, optimizing for saves, not raw streams. From Jul 25, 2025 to Feb 27, 2026, MeansMGMT ran most of the ads on Meta and Google/YouTube. Each single got its own Meta campaign, two tiers and a Feature.fm link. The 66 GREENE playlist ran alongside the singles. Its followers went from 124 on Jul 26 to 203,499 on Apr 4.

/ The report

By.Alexander case study, page 1: catalog streaming campaign, single campaigns and the 66 GREENE playlist

Page 2: quick look, 14.26M streams and 1.65M saves since Jul 1

Page 3: the goal, engaged listeners across the whole catalog

Page 4: monthly listeners, peak of 763,432, up 270%

Page 5: save rate, 19.4% of November streams were saved

Page 6: Feature.fm links, five links and 1,023,462 clicks

Page 7: YouTube music video, views a day in the first 8 days

Page 8: YouTube results, 4.44M views in 26 days

Page 10: June vs November, saves a day from 481 to 15,714

Page 11: after most ads paused, 51,929 streams a day from Feb 28 to Mar 15

Page 12: the creative, feed-native variants for each single

Page 13: change log, staggered singles from Jul 25 to Feb 27

Page 14: YouTube change log, five markers in 26 days

Page 15: month by month, every monthly number, Jun to Mar

Page 16: campaign impact, 763,432 peak monthly listeners

/ The result

No. 02

763,432

peak Spotify monthly listeners

No. 03

14.26M

streams since Jul 1, 2025

No. 04

1.65M

saves since Jul 1, 2025

How it worked

Spotify logged 14.26M streams and 1.65M saves from Jul 1 to Apr 3. Monthly listeners rose from 206,147 on Jul 25 to a peak of 763,432 on Feb 12, while the ads ran.

Five Feature.fm links drew 1,023,462 clicks to a streaming service, led by BLUH BLUH BLUH at 417,080. The save rate went from 3.2% in June to 19.4% in November. The BLUH BLUH BLUH music video logged 4.44M YouTube views in 26 days, as reported from YouTube Studio.

What it built

By.Alexander reached 763,432 peak monthly listeners. Spotify followers grew from 27,712 on Jun 30 to 66,972 on Apr 3, and super listeners peaked at 19,016 on Feb 3.

Monthly listeners stood at 489,297 on Apr 3, five weeks after the pause. Next time: lead with the single campaigns, plan the wind-down, and map results to each creative variant.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.