A data-driven Meta ads strategy targeting Hiphop/Alt Pop listeners resulted in 1,700+ Pre-saves and an unprecedented $0.47 Cost Per Pre-Save, leading to a 50%+ lift in total Spotify streams in the first 10 days post-release.
Our methodology centered on a month-long pre-save campaign utilizing Meta (Facebook/Instagram) targeting. By capitalizing on previous campaign data, we strategically allocated the $800 budget across geo-tiers and tested a variety of ad creatives.
The winning creative saw the widescreen feed format work best, driving over 1,200 of the total pre-saves. A key tactical success was the use of an auto-follow feature to include the artist profile and an artist-owned playlist, redirecting fans to the playlist after the pre-save.
This granular approach not only optimized the Cost Per Pre-Save at $0.47 but also generated 1,439 fan email opt-ins and secured 1,118 new playlist followers, establishing a high-intent, retargetable audience for future releases.
The winning creative saw the widescreen feed format work best, driving over 1,200 of the total pre-saves. A key tactical success was the use of an auto-follow feature to include the artist profile and an artist-owned playlist, redirecting fans to the playlist after the pre-save.
This granular approach not only optimized the Cost Per Pre-Save at $0.47 but also generated 1,439 fan email opt-ins and secured 1,118 new playlist followers, establishing a high-intent, retargetable audience for future releases.
The $800 campaign generated 1,700+ total Pre-saves and delivered a massive 50%+ increase in Spotify streams compared to the previous release. This resulted in 4,674 song saves and 2,201 playlist adds worldwide.
Beyond the core pre-save metrics, the campaign produced significant profile growth: total Instagram and Facebook views surpassed 1 Million, and the artist's Instagram followers saw a 93%+ increase with 340+ new, engaged followers.
The Spotify post-release data showed exceptional listener quality, with a 2.5 Streams-Per-Listener ratio and a 29%+ increase in playlist adds compared to the previous release.
Of the artist's monthly active listeners, 24.7% streamed the new release in the first 10 days, showcasing the quality of the audience acquisition.
When we first started working with this artist, they were under 3,000 monthly listeners.
After a set of calculated playlist, single & pre-save campaigns they have a solidified 40,000+ monthly listeners (hitting a high of 70,000).
The fan-base built engages heavily with artists new releases, over 11K fan emails to make future direct-to-fan offers. These campaigns also heavily affected the artists in the eyes of the Spotify Algorithm.
Before the campaigns, this artist would see a Spotify Popularity Index of around 4 or 5 for new releases.
After the campaigns, each release starts around 25-35 once released, which heavily affects Spotify Algorithmic oppritunities. In this case, assisting in driving over 232,803 streams from Spotify Programmed Streams.
The Spotify post-release data showed exceptional listener quality, with a 2.5 Streams-Per-Listener ratio and a 29%+ increase in playlist adds compared to the previous release.
Of the artist's monthly active listeners, 24.7% streamed the new release in the first 10 days, showcasing the quality of the audience acquisition.
When we first started working with this artist, they were under 3,000 monthly listeners.
After a set of calculated playlist, single & pre-save campaigns they have a solidified 40,000+ monthly listeners (hitting a high of 70,000).
The fan-base built engages heavily with artists new releases, over 11K fan emails to make future direct-to-fan offers. These campaigns also heavily affected the artists in the eyes of the Spotify Algorithm.
Before the campaigns, this artist would see a Spotify Popularity Index of around 4 or 5 for new releases.
After the campaigns, each release starts around 25-35 once released, which heavily affects Spotify Algorithmic oppritunities. In this case, assisting in driving over 232,803 streams from Spotify Programmed Streams.
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