Case study
2025
·
Single Pre-save Campaign
·
1 Month
Swipe the campaign →
MeansMGMT case study
1,700 pre-saves at $0.47 each
ADMIT ONE · MEANSMGMT
No. 01
The headline
1,700+
Spotify pre-saves
ADMIT ONE · MEANSMGMT
No. 02
The numbers
$0.47
cost per pre-save
ADMIT ONE · MEANSMGMT
No. 03
The proof
50%+
lift in streams in the first 10 days
ADMIT ONE · MEANSMGMT
No. 04
How we did it
Single Pre-save Campaign
1 Month
ADMIT ONE · MEANSMGMT
No. 05
01
/ The brief
Single Pre-save Campaign
1 Month
2025
02
/ The report
03
/ The result
No. 02
Spotify pre-saves
No. 03
cost per pre-save
No. 04
lift in streams in the first 10 days
How it worked
The widescreen feed format won, driving 1,200+ of the pre-saves. A key tactical success was the use of an auto-follow feature to include the artist profile and an artist-owned playlist, redirecting fans to the playlist after the pre-save.
The campaign also collected 1,439 fan email opt-ins and 1,118 new playlist followers to retarget on future releases.
What it built
Listeners averaged 2.5 streams each after release, and playlist adds rose 29%+ against the previous release. and a 29%+ increase in playlist adds compared to the previous release.
24.7% of the artist's monthly active listeners streamed the new release in its first 10 days.
When we first started working with this artist, they were under 3,000 monthly listeners.
After a run of playlist, single and pre-save campaigns, the artist holds steady above 40,000 monthly listeners, with a peak of 70,000.
The fan base engages heavily with new releases, and the artist now has 11K+ fan emails for future direct-to-fan offers. The campaigns also changed how Spotify's algorithm treats the artist's releases.
Before the campaigns, this artist would see a Spotify Popularity Index of around 4 or 5 for new releases.
Now each new release opens with a Spotify Popularity Index around 25-35, which opens up more algorithmic playlist placements. For this release, that helped drive 232,803 streams from Spotify's programmed (algorithmic) sources.
04
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