A 6-month data-driven Meta ads campaign generated over 102,000+ playlist saves and an estimated 6.7 million streams, successfully positioning the internal playlists as a top 10 source of streams.
Our methodology centered on a long-term campaign focused on strategic audience segmentation and optimization. We utilized Meta's ad platform to reach over 8 million unique users in the Rap/Hiphop genre.
The strategy's core involved segmenting the most engaged users from each individual playlist campaign and retargeting them with other playlists in the network. Simultaneously, we excluded audiences that had already converted to continuously find new, untapped listener segments.
This granular approach optimized the ad spend of $17,727 to achieve a low average cost-per-save of $0.17 and an exceptional 72% landing page CTR, confirming we were building a high-intent audience.
This campaign not only drove 102,907 saves but also built a massive, engaged audience, resulting in a 355%+ increase in monthly listeners and 62,000 new Instagram followers.
The strategy's core involved segmenting the most engaged users from each individual playlist campaign and retargeting them with other playlists in the network. Simultaneously, we excluded audiences that had already converted to continuously find new, untapped listener segments.
This granular approach optimized the ad spend of $17,727 to achieve a low average cost-per-save of $0.17 and an exceptional 72% landing page CTR, confirming we were building a high-intent audience.
This campaign not only drove 102,907 saves but also built a massive, engaged audience, resulting in a 355%+ increase in monthly listeners and 62,000 new Instagram followers.
The 6-month campaign successfully transformed the playlist ecosystem, catapulting one playlist from the #48 to the #6 source of streams and solidifying another as the #1 driver of consumption.
The ad spend was allocated across four key playlists, each seeing massive growth in both rank and listenership. The "PERFECT" playlist saw the most dramatic change, jumping from the #48 source of streams to #6. This was driven by a monthly listener increase from just 279 to over 3,000.
Similarly, the "HYPE" playlist grew from #37 to #8. The flagship "3AM" playlist solidified its position by moving from #4 to the #1 top driver of streams for the brand.
Similarly, the "HYPE" playlist grew from #37 to #8. The flagship "3AM" playlist solidified its position by moving from #4 to the #1 top driver of streams for the brand.
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(2023-25©)
