A rigorous A/B testing framework and high-volume creative refresh strategy allowed us to pull in over 1,540% increase in song saves and over 14,000 new Instagram followers in just 30 days.
Our methodology centered on high-velocity testing to combat ad fatigue, a common pitfall in high-spend campaigns. By continuously rotating ad creatives and testing a variety of visual styles (from "Future Jazz" thematic visuals to performance clips), we maintained a stable Cost Per Click of $0.38 despite the heavy scale.
he strategy went beyond simple traffic generation; we optimized for high-intent actions.
This is evidenced by the landing page CTR of 55% and the "halo effect" on the artist's social presence.
We converted casual listeners into invested fans, adding nearly 15,000 followers to the artist's Instagram profile as a direct residual benefit of the streaming campaign.
he strategy went beyond simple traffic generation; we optimized for high-intent actions.
This is evidenced by the landing page CTR of 55% and the "halo effect" on the artist's social presence.
We converted casual listeners into invested fans, adding nearly 15,000 followers to the artist's Instagram profile as a direct residual benefit of the streaming campaign.
The campaign generated 358,000+ streams, a massive 67,800+ song saves, and drove a 418% increase in playlist adds, successfully transitioning the track into a high-consumption asset.
The data confirms that the traffic drove deep engagement rather than passive listening.
We saw a 1,540% lift in Spotify song saves, indicating users were not just listening once, but saving the track for repeated consumption.
The 2.3 streams-per-listener ratio further validates the quality of the audience.
Additionally, the influx of 27,161 playlist adds creates a long-tail algorithmic advantage, ensuring the track continues to accrue streams well after the paid campaign concludes.
The cross-platform impact was equally impressive, with the artist's social ecosystem seeing over 66 million combined views and a 19,000% increase in follower growth rate.
We saw a 1,540% lift in Spotify song saves, indicating users were not just listening once, but saving the track for repeated consumption.
The 2.3 streams-per-listener ratio further validates the quality of the audience.
Additionally, the influx of 27,161 playlist adds creates a long-tail algorithmic advantage, ensuring the track continues to accrue streams well after the paid campaign concludes.
The cross-platform impact was equally impressive, with the artist's social ecosystem seeing over 66 million combined views and a 19,000% increase in follower growth rate.
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(2023-25©)
