Case study

2025

Spotify Single Song Promotion

1 Month

Alternative jazz single: 358,000 Spotify streams in 30 days

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MeansMGMT case study

358,000 streams in 30 days

ADMIT ONE · MEANSMGMT

No. 01

The headline

358,000+

Spotify streams in 30 days

ADMIT ONE · MEANSMGMT

No. 02

The numbers

67,800+

song saves

ADMIT ONE · MEANSMGMT

No. 03

The proof

1,540%

lift in song saves

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Spotify Single Song Promotion

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Spotify Single Song Promotion

1 Month

2025

For a high-profile alternative jazz release, the goal was to grow streams, unique listeners and playlist adds on Spotify. The same ad traffic also had to build the artist's social following. At this spend, ads tire fast, so we needed fresh creative often and growth that stuck after the ads stopped.

/ The report

Campaign quick look summary highlighting a 51% increase in streams, 1,500% increase in saves, and the strategic goal of driving consumption while growing social profiles

Campaign overview table summarizing $54,518 in ad spend, 143,274 clicks to service, and a low $0.38 cost per click.

Spotify growth infographic displaying massive 418% lift in playlist adds and 1,540% lift in song saves compared to the previous period

Spotify for Artists streams graph showing a curve from 235,926 to 358,220 total streams, representing a 51% increase during the campaign.

Spotify listener growth chart showing daily listeners rising from 3,000 to over 10,500 by the campaign's end

Spotify playlist adds performance graph highlighting a spike to 27,161 total adds, a 418% increase driven by Meta ads.

Spotify song saves chart demonstrating a massive 1,540% increase, jumping from 100 daily saves to over 2,800 daily saves

/ The result

No. 02

358,000+

Spotify streams in 30 days

No. 03

67,800+

song saves

No. 04

1,540%

lift in song saves

How it worked

Heavy A/B testing and frequent creative refreshes lifted song saves 1,540% and added 14,000+ Instagram followers in 30 days.

We swapped creatives constantly to keep ad fatigue down at high spend. We rotated creatives constantly and tested styles from "Future Jazz" visuals to performance clips. Cost per click held at $0.38 at full scale.

We optimized for high-intent actions, not only traffic.
The landing page CTR was 55%.

What it built

The campaign generated 358,000+ streams and 67,800+ song saves, and lifted playlist adds 418%.

Song saves rose 1,540%, so listeners were keeping the track to play again.

Listeners averaged 2.3 streams each.

The 27,161 playlist adds keep sending the track streams after the ads stop.

The artist's social accounts passed 66 million combined views, and follower growth rate rose 19,000%.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.