Case study

2025

YouTube Music Video

1 Month

YouTube music video launch: 4.3M views at $0.01-$0.03 per view

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MeansMGMT case study

4.3M video views at $0.01-$0.03 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

4.3M+

total video views

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$0.01-$0.03

cost per view

ADMIT ONE · MEANSMGMT

No. 03

The proof

999%+

increase in views over the previous period

ADMIT ONE · MEANSMGMT

No. 04

How we did it

YouTube Music Video

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Launch Your Own

/ The brief

YouTube Music Video

1 Month

2025

By.Alexander, a jazz/alt hip-hop artist, needed views and engagement right after their new music video launched. The goal was to drive traffic to the official YouTube video and optimize for repeat viewers and engagers, so the channel kept a long-term audience.

/ The report

Quick Look metrics from the _by.Alexander YouTube music video promotion campaign, detailing $8,700 spend, 4.3M+ total views, and a 999%+ video view increase for a Jazz / Alt Hiphop artist.

YouTube growth breakdown showing key metrics: 4.3M total views, 999%+ watch time increase, 170K+ daily views, and 19,000+ daily watch time hours achieved through music video advertising.

Custom comparison graph showing the view trajectory during and after the YouTube ad campaign versus the previous period, with 4,440,720 views during the campaign compared to 248,816 views before for _by.A, demonstrating the success of the YouTube music video advertising strategy.

/ The result

No. 02

4.3M+

total video views

No. 03

$0.01-$0.03

cost per view

No. 04

999%+

increase in views over the previous period

How it worked

We ran Google/YouTube ads across multiple countries from September 30 to October 25. The video reached 4.3M+ views, a 999%+ increase over the previous period.

We spread the budget across multiple interest targets and Tier 1 and Tier 2 countries to maximize reach.

The music video itself was the main ad creative, with 20-second edits to pull people in. Cost per view held at $0.01 to $0.03. The campaign drove 24K clicks, 63K+ video likes and 13K playlist additions.

What it built

The campaign averaged 170K+ daily views, added 3K+ channel subscribers and lifted watch time 999%+.

The video reached 19,000+ hours of daily watch time and 100+ new subscribers a day.

A custom comparison showed 4,440,720 views in the campaign period, against 248,816 in the previous period.

73% of all video views came from the ads.

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Case study cover for Alex Da Kid's 'BLUH' single release, featuring abstract black and white photography and a one-month campaign timeline.

2025

358,000 streams in 30 days

Alternative jazz single: 358,000 Spotify streams in 30 days

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.