Case study

2025

YouTube Music Video Launch

26 Days

Jazz/alt hip-hop music video: 4.3M+ total YouTube views

Swipe the campaign →

MeansMGMT case study

4.3M+ total video views

ADMIT ONE · MEANSMGMT

No. 01

The headline

4.3M+

total video views, paid and organic

ADMIT ONE · MEANSMGMT

No. 02

The numbers

3K+

new subscribers

ADMIT ONE · MEANSMGMT

No. 03

The proof

6.3K+

video likes

ADMIT ONE · MEANSMGMT

No. 04

How we did it

YouTube Music Video Launch

26 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Video views, previous period vs campaign

4.44M

from 249K at the start

Length26 Days

PlatformsGoogle, YouTube

Start a campaign

Original MeansMGMT campaign report, custom period comparison. All views, paid and organic.

/ The brief

YouTube Music Video Launch

26 Days

2025

By.Alexander, a jazz and alt hip-hop artist, launched a new music video on YouTube. The goal was views and engagement from repeat viewers, not one-time views. From Sep 30 to Oct 25, 2025, MeansMGMT ran Google and YouTube ads in Tier 1 and Tier 2 countries. The full video was the main ad, with 20-second edits alongside it.

/ The report

By.Alexander case study, page 1: YouTube music video launch

Page 2: the numbers, 4.3M+ total views, not paid views

Page 3: daily averages, 170K+ views a day during the campaign

Page 4: campaign recap, 4.3M+ total views in under a month

/ The result

No. 02

4.3M+

total video views, paid and organic

No. 03

3K+

new subscribers

No. 04

6.3K+

video likes

How it worked

The video drew 4.3M+ total views in under a month, counting paid and organic. The report credits 73% of all views to the ads, at $0.01 to $0.03 a view.

We spread budget across interest targets in Tier 1 and Tier 2 countries and optimized for repeat viewers and engagers. The campaign logged 24K clicks. The video also picked up 6.3K+ likes and 1.3K playlist additions.

What it built

Daily views averaged 170K+ during the campaign, with 19,000+ daily watch hours and 100+ daily new subscribers. A custom comparison counted 4,440,720 views in the campaign period, against 248,816 in the previous period.

Next time we would again run the full video as the main ad with 20-second edits. We would keep optimizing for repeat viewers and engagers, not one-time views.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.