A multi-geo Google/YouTube advertising strategy, spanning September 30th - October 25th achieved 4.3M+ total video views and a 999%+ increase in views over the previous period, establishing the music video as a viral asset directly after launch.
Our methodology centered on aggressively spreading the budget across multiple interest targets and Tier 1 & Tier 2 geographics to maximize reach.
The core strategy involved using the music video itself as the primary ad creative, supplemented by 20-second edits to pull in users and optimize for a low Cost Per View of $0.01 - $0.03. This granular approach resulted in 24K clicks , 63K+ video likes , and 13K playlist additions , successfully increasing engagement directly after launch and optimizing for repeat viewers.
The core strategy involved using the music video itself as the primary ad creative, supplemented by 20-second edits to pull in users and optimize for a low Cost Per View of $0.01 - $0.03. This granular approach resulted in 24K clicks , 63K+ video likes , and 13K playlist additions , successfully increasing engagement directly after launch and optimizing for repeat viewers.
The YouTube campaign drove 4.3M total views , an average of 170K+ daily views , and generated 3K+ new channel subscribers , all while achieving an unprecedented 999%+ increase in watch time.
The campaign successfully established long-term momentum, generating over 19,000+ in Daily Watch Time (Hours) and 100+ daily subscribers from this single video.
A custom comparison showed a massive lift, with the campaign period generating 4,440,720 views compared to only 248,816 views in the previous period.
The campaign optimized the channel for a new audience, with 73% of all video views coming from the strategic advertising efforts.
A custom comparison showed a massive lift, with the campaign period generating 4,440,720 views compared to only 248,816 views in the previous period.
The campaign optimized the channel for a new audience, with 73% of all video views coming from the strategic advertising efforts.
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(2023-25©)
