Case study

2025

Playlist + Store Ecosystem

1 Month

Spotify playlist to retail: 34,000 saves in 1 month on $12,645

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MeansMGMT case study

34,000 playlist saves in 1 month

ADMIT ONE · MEANSMGMT

No. 01

The headline

34,000+

Spotify playlist saves in 1 month

ADMIT ONE · MEANSMGMT

No. 02

The numbers

1,500+

playlist saves per day, still running

ADMIT ONE · MEANSMGMT

No. 03

The proof

9.2M

ad impressions

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Playlist + Store Ecosystem

1 Month

ADMIT ONE · MEANSMGMT

No. 05

See Similar Results

/ The brief

Playlist + Store Ecosystem

1 Month

2025

The goal was to turn a curated Spotify playlist into a funnel that drove foot traffic and in-store sales for a retail store in SoHo, NY.

/ The report

Summary of By.A's online-to-offline music campaign, showing 34,480+ playlist saves used to increase in-store sales in SoHo.

Digital marketing results for By.A's SoHo retail campaign, detailing a 73% CTR for the Spotify promotion funnel.

Spotify playlist performance metrics that fueled an increase in foot traffic, showing 34,480 saves and listener growth.

Chart showing exponential Spotify follower growth for By.A during a successful online-to-offline retail marketing campaign.

Social media growth analytics for By.A, showing follower increases that supported a digital-to-physical retail sales strategy.

/ The result

No. 02

34,000+

Spotify playlist saves in 1 month

No. 03

1,500+

playlist saves per day, still running

No. 04

9.2M

ad impressions

How it worked

We ran geo-targeted Meta ads on a $12,645 budget to grow the playlist and send people to the store.

Our methodology was built to create a direct path from online discovery to an in-person experience. While growing the playlist in our top Tier 1 & Tier 2 locations, we also ran a geo-fenced campaign in New York only.

We built a high-intent audience in the NYC metro area and nearby regions, and the creative reached a 73% landing page CTR. That gave us nearly 100,000 users to retarget with location-aware ads pointing them to the store.

What it built

The campaign generated 34,000+ Spotify playlist saves in just over 1 month.

The ad spend drove up to 1,800 new playlist saves a day. The ads served 9.2 million impressions.

Foot traffic and vinyl sales at the SoHo store rose during the campaign.

At the time of writing, the playlist had 41K+ saves and was still adding about 1,500 saves a day.

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2.3K to 19,394 monthly listeners

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358,000 streams in 30 days

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.