By executing a sophisticated, geo-targeted Meta ads strategy, we converted a $12,645 ad spend into a thriving digital ecosystem that directly fueled a considerable increase in in-store visits and physical vinyl sales.
Our methodology was built to create a direct path from online discovery to an in-person experience. While growing the playlist in our top Tier 1 & Tier 2 locations, we also have a geo-fenced campaiagn running in New York only..
The strategy centered on building a high-intent audience within the NYC metro area and surrounding regions, optimizing all creative for a 73% landing page CTR. This pipeline of nearly 100,000 users was a pool of potential customers. By capturing this audience, we created a powerful retargetable segment that could be served location-aware messaging, effectively turning digital interest into physical action.
The strategy centered on building a high-intent audience within the NYC metro area and surrounding regions, optimizing all creative for a 73% landing page CTR. This pipeline of nearly 100,000 users was a pool of potential customers. By capturing this audience, we created a powerful retargetable segment that could be served location-aware messaging, effectively turning digital interest into physical action.
Overall we saw this campaign achieve explosive digital growth that served as the engine for its physical success, generating 34,000+ Spotify playlist saves in just over 1 month.
The strategic ad spend delivered a consistent velocity of 1,400 to 1,800 new playlist saves daily. This massive digital engagement, backed by 9.2 million impressions, successfully translated into tangible, real-world results.
The campaign was directly correlated with a significant uptick in foot traffic and a notable increase in vinyl sales at the SoHo retail store, proving the model of a successful digital-to-physical marketing funnel.
At the time of writing, the playlist has over 41K saves. This campaign is still running strong, bringing on average 1,500+ playlist saves a day.
The campaign was directly correlated with a significant uptick in foot traffic and a notable increase in vinyl sales at the SoHo retail store, proving the model of a successful digital-to-physical marketing funnel.
At the time of writing, the playlist has over 41K saves. This campaign is still running strong, bringing on average 1,500+ playlist saves a day.
Other projects.
(2023-25©)
