Case study

2025

Playlist and Retail Campaign

3 Weeks

Jazz and hip-hop playlist: 34,480+ saves in 3 weeks on $12,645

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MeansMGMT case study

34,480+ playlist saves in 3 weeks

ADMIT ONE · MEANSMGMT

No. 01

The headline

34,480+

playlist saves, as reported

ADMIT ONE · MEANSMGMT

No. 02

The numbers

99,735+

clicks to the streaming service

ADMIT ONE · MEANSMGMT

No. 03

The proof

$12,645

ad spend, Meta, three weeks

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Playlist and Retail Campaign

3 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Playlist and Retail Campaign

3 Weeks

2025

This tastemaker playlist mixes jazz and hip-hop and is tied to a store in New York. The goal was to lift listening across the playlist, the store website and its social accounts, and to build audiences to retarget with future offers. From Aug 25 to Sep 15, 2025, MeansMGMT ran Meta ads to the playlist, with budget split between established and emerging geographic tiers. One geofenced campaign ran in New York only. Ad spend was $12,645.

/ The report

Tastemaker playlist case study, page 1: playlist and retail campaign

Page 2: quick look, 9.2M impressions and 34,480+ saves

Page 3: the goal, a playlist that also sends people to a store

Page 4: playlist followers, 33.4K on the Artist.Tools chart

Page 5: estimated reach, 1.4K to 1.8K saves a day

Page 6: social growth, 8,758 Instagram follows

Page 7: campaign recap, one playlist, one New York store, three weeks

/ The result

No. 02

34,480+

playlist saves, as reported

No. 03

99,735+

clicks to the streaming service

No. 04

$12,645

ad spend, Meta, three weeks

How it worked

The ads served 9.2M impressions and sent 99,735+ clicks to the streaming service, at $0.08 to $0.20 each. The playlist logged 34,480+ saves, as reported, from Aug 25 to Sep 15.

The landing page had a 73% CTR. Saves averaged 1.4K to 1.8K a day and cost $0.25 to $0.37 each. On Instagram, the account logged 8,758 follows and 2,801,193 reach, up 108% on the previous period.

What it built

In three weeks, the playlist logged 34,480+ saves and 99,735+ clicks to the service on $12,645 in ad spend. The Artist.Tools chart shows 33.4K followers at its latest entry, date not printed.

For the next push, we would retarget the nearly 100,000 engaged users with store offers. We would keep the split between established and emerging tiers and the New York geofence.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.