By architecting a hyper-focused YouTube campaign around the iconic 'Murder She Wrote' video, we created a powerful funnel directly to a channel-owned playlist, resulting in a staggering 5,000%+ increase in daily playlist starts and revitalizing the channel's ecosystem.
Our methodology was centered on transforming a single, high-performing asset into a strategic gateway for the entire channel. We identified 'Murder She Wrote' as the "hero video" and built the campaign around driving targeted traffic to it. The key was not the view itself, but the user's next action. By funneling this traffic to a curated, channel-owned playlist, we dramatically increased session duration and user retention.
This strategic ad spend served as a catalyst for YouTube's recommendation algorithm, which resulted in a +38% lift in organic impressions and a +24% lift in organic views. We employed a tiered budget allocation across different geographic markets, running granular analysis to achieve an efficient Cost Per Subscriber of $0.10 in Tier 1 markets (USA, France) and an exceptionally low $0.02 in high-growth Tier 2 markets (Dominican Republic, Argentina).
This data-centric approach ensured the $1,000 budget delivered both high-value engagement and scalable, cost-effective growth, directly impacting long-term channel value.
This strategic ad spend served as a catalyst for YouTube's recommendation algorithm, which resulted in a +38% lift in organic impressions and a +24% lift in organic views. We employed a tiered budget allocation across different geographic markets, running granular analysis to achieve an efficient Cost Per Subscriber of $0.10 in Tier 1 markets (USA, France) and an exceptionally low $0.02 in high-growth Tier 2 markets (Dominican Republic, Argentina).
This data-centric approach ensured the $1,000 budget delivered both high-value engagement and scalable, cost-effective growth, directly impacting long-term channel value.
The campaign successfully established a new performance baseline for the channel, acquiring over 28,300 direct subscribers and increasing daily channel views by over 131% within a single month.
The results demonstrate a comprehensive revitalization of channel health. Daily Channel Views more than doubled from 15,310 to 35,391. Critically, the playlist strategy proved immensely successful, with Daily Playlist Starts exploding from an average of 7 to 406. This directly fed into a 97% increase in Daily Watch Time, an important metric for the YouTube algorithm.
The efficiency of the tiered ad strategy allowed us to acquire a substantial new audience at a blended cost far below industry averages, proving the campaign's immediate ROI and setting the stage for sustained organic growth.
The efficiency of the tiered ad strategy allowed us to acquire a substantial new audience at a blended cost far below industry averages, proving the campaign's immediate ROI and setting the stage for sustained organic growth.
Other projects.
(2023-25©)
