Case study

2025

Debut Album Launch

60 Days

Indie debut album: 103 to 684 Spotify streams a day on $3,000

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MeansMGMT case study

103 to 684 streams a day

ADMIT ONE · MEANSMGMT

No. 01

The headline

40,407

streams, Jun 1 to Aug 5

ADMIT ONE · MEANSMGMT

No. 02

The numbers

18,908

song saves, Jun 1 to Aug 5

ADMIT ONE · MEANSMGMT

No. 03

The proof

$3,000

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Debut Album Launch

60 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Streams a day+564%

684

from 103 at the start

Ad spend$3,000

Length60 Days

PlatformsMeta

Start a campaign

Spotify for Artists. May average vs Jun 8 to Aug 6 average.

/ The brief

Debut Album Launch

60 Days

2025

Darker Lighter had a debut album on Spotify. In May, the artist averaged 103 streams a day. The goal was a consumption lift on the album, with engaged traffic to Spotify for later retargeting. From Jun 8 to Aug 6, 2025, MeansMGMT ran Meta ads to a Feature.fm link for the album. We tested creative hooks and styles and split budget between Tier 1 and Tier 2 locations. Ad spend was $3,000.

/ The report

Darker Lighter case study, page 1: debut album launch

Page 2: quick look, 103 streams a day in May, 684 with the ads

Page 3: the goal, a consumption lift for a debut album

Page 4: campaign overview, 7,344 Feature.fm clicks to Spotify

Page 5: Spotify growth, song saves 556 to 18,908

Page 6: listeners and followers, monthly listeners 232 to 5,574

Page 7: what people said, Instagram comments under the album ad

Page 8: what people said, Facebook comments under the album ad

Page 9: month by month, every monthly number from Jan to Aug

Page 10: change log, what changed and when

Page 11: campaign impact, a debut album and 60 days of Meta ads

/ The result

No. 02

40,407

streams, Jun 1 to Aug 5

No. 03

18,908

song saves, Jun 1 to Aug 5

No. 04

$3,000

ad spend, Meta

How it worked

Streams averaged 684 a day from Jun 8 to Aug 6, up from 103 a day in May. Song saves averaged 318 a day in the same window, against 15 a day in May. Streams peaked at 1,045 on Aug 1.

The ads sent 7,344 Feature.fm clicks to a streaming service at a 60% landing-page CTR, or $0.41 per streaming click. From Jun 1 to Aug 5, song saves were 18,908, up 3,301% on Mar 27 to May 31. Monthly listeners were 723 the day before the ads and peaked at 5,574 on Aug 4.

What it built

From Jun 1 to Aug 5, Darker Lighter logged 40,407 streams, 18,908 song saves and 3,490 playlist adds. Meta ad spend was $3,000 from Jun 8 to Aug 6. Followers went from 186 on Jun 7 to 680 on Aug 6.

For the next release, we would keep testing creative hooks and styles and keep the Tier 1 and Tier 2 split. We would also export Feature.fm daily clicks so the click curve can be shown.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.