The campaign's success was driven by a rigorous, multi-faceted testing methodology designed to identify the most resonant creative angles and highest-performing audience segments for a new artist. This data-first approach allowed us to efficiently scale the campaign, resulting in a monumental 3,300%+ increase in song saves and a significant lift in the artist's Spotify Popularity Index from 5 to 30.
Our methodology involved extensive A/B testing of multiple ad creative hooks, styles, and copy variations to determine which assets generated the lowest Cost Per Click and highest engagement. Concurrently, we tested a mix of cold, interest-based audiences against targeted, niche audiences to identify the ideal listener profile.
A strategic, tiered budget allocation was implemented across different geographical locations, allowing us to capitalize on both high-cost, high-intent markets and lower-cost, high-volume regions. This optimization was crucial to achieving a final Cost Per Click between $0.28-$0.40 while driving over 7,300 clicks to the album on Spotify.
A strategic, tiered budget allocation was implemented across different geographical locations, allowing us to capitalize on both high-cost, high-intent markets and lower-cost, high-volume regions. This optimization was crucial to achieving a final Cost Per Click between $0.28-$0.40 while driving over 7,300 clicks to the album on Spotify.
Generated over 40,000 streams and 18,000+ song saves for a debut album, cultivating a new audience of over 8,000 active listeners. The campaign successfully increased the artist's daily streaming velocity from under 20 per day to over 900 per day.
The impact of this two-month campaign is clearly demonstrated in the dramatic growth from a low baseline. We drove 40,407 streams and achieved a 765%+ increase in streaming velocity compared to the pre-campaign period. The most significant result was a 3,300%+ increase in song saves, with 18,908 saves in the first month alone.
This high-quality engagement, evidenced by 4.5 streams per listener, validated the effectiveness of our audience targeting. With over 825,000 ad impressions and a 60% landing page CTR, the campaign successfully introduced Darker Lighter to a global audience and established the critical on-platform data needed for future growth.
This high-quality engagement, evidenced by 4.5 streams per listener, validated the effectiveness of our audience targeting. With over 825,000 ad impressions and a 60% landing page CTR, the campaign successfully introduced Darker Lighter to a global audience and established the critical on-platform data needed for future growth.
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(2023-25©)
