Following a highly successful initial campaign, Promoting Sounds hired MeansMGMT again to execute a follow-up growth phase for their Spotify playlist ecosystem from June to July 2025. The primary objective was to build upon the established momentum and further scale their audience and catalog streams. Key strategic goals included: 1) Accelerated Growth: Drive a high volume of new playlist saves and followers across their key internal playlists. 2) Audience Refinement: Utilize data from the previous campaign to refine audience targeting, focusing on high-performing segments and eliminating inefficient ad spend. 3) Catalog Streaming Velocity: Grow streams on the label's back catalog through the larger playlist audience.