Case study

2025

Record Label Marketing / Spotify Playlist Promotion

1 Month

Label playlist campaign: 18,700 Spotify saves at $0.15 each

Swipe the campaign →

MeansMGMT case study

18,700 playlist saves at $0.15 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

18,700+

playlist saves in a single month

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$0.15

cost per playlist save

ADMIT ONE · MEANSMGMT

No. 03

The proof

98K

new label catalog streams

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Record Label Marketing / Spotify Playlist Promotion

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Record Label Marketing / Spotify Playlist Promotion

1 Month

2025

After the first campaign, Promoting Sounds hired MeansMGMT again in June to July 2025 to keep growing its Spotify playlists. The primary objective was to build upon the established momentum and further scale their audience and catalog streams. Key strategic goals included: 1) Grow saves and followers across the label's main playlists. 2) Use first-campaign data to cut weak audiences and Tier 2 waste. 3) Push more streams to the back catalog.

/ The report

Quick summary of Promoting Sounds' second growth campaign: £2.9K budget, 18,700+ playlist saves, and refined music marketing strategy by MeansMGMT

Campaign overview for Promoting Sounds showing 18,700 playlist saves, 98K catalog streams, and a £0.07 cost per click from a Spotify growth strategy.

Spotify playlist growth breakdown for Promoting Sounds, showing new follower counts for 3AM, HYPE, PERFECT, and OVERTHINK playlists after a 28-day campaign.

Collage of positive fan comments from Meta ads for Promoting Sounds' Spotify playlist marketing, showing high user engagement.

More social proof and user comments from the successful Spotify playlist advertising campaign for the Promoting Sounds record label

/ The result

No. 02

18,700+

playlist saves in a single month

No. 03

$0.15

cost per playlist save

No. 04

98K

new label catalog streams

How it worked

We used data from the first campaign to tighten Meta ads targeting and budget. That produced 18,700+ new playlist saves at a lower cost per result.

We immediately scaled up campaigns to high-performing audience segments and cut the Tier 2 locations that underperformed in the previous phase. An extensive retargeting layer was maintained to re-engage existing listeners, which built loyalty and lowered costs.

The iterative approach used allowed us to achieve an average £0.07 Cost Per Click and a Cost Per Playlist Save of approximately $0.15 USD.

What it built

Generated over 18,700 playlist saves and 98K new label catalog streams in a single month. Followers across the label's internal playlist network grew 7%+.

The four-week campaign drove 41,292 clicks to Spotify. The "HYPE" playlist gained a 30% boost in followers, while the "PERFECT" and "OVERTHINK" playlists gained 25% each.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.