Case study

2025

Artist Owned & Curated Playlist

1 Month

EDM/trance Spotify playlist: 30 to 1,130 listeners on $1,000

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MeansMGMT case study

30 to 1,130 playlist monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

30 to 1,130

playlist monthly listeners

ADMIT ONE · MEANSMGMT

No. 02

The numbers

14,900+

new playlist streams in 30 days

ADMIT ONE · MEANSMGMT

No. 03

The proof

$0.06

cost per stream

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Artist Owned & Curated Playlist

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Work With Us

/ The brief

Artist Owned & Curated Playlist

1 Month

2025

Miyuki, an established EDM/trance artist, wanted to turn her name recognition into a long-term streaming asset. The strategic objective was to develop and scale an artist-owned Spotify playlist, transforming it into a primary driver for music discovery and catalog consumption. The playlist had to keep her existing fans listening and keep bringing in new listeners.

/ The report

Quick look dashboard of Miyuki's Spotify playlist campaign results, highlighting a $1,000 spend, 992 playlist saves, and a 57% increase in Instagram followers.

Campaign overview metrics for Miyuki's music promotion, showing 14,941 playlist streams and a $0.06 cost per stream.

Monthly Spotify growth breakdown for artist Miyuki, showing a 102% increase in song saves and 123,471 total streams.

Before-and-after comparison of Miyuki's Spotify playlist, showing growth from 30 to 1,132 monthly listeners after the campaign.

Line graph illustrating the increase in Miyuki's average daily Spotify streams from 2K before the campaign to 4.5K during.

Line graph showing the growth in Miyuki's average daily Spotify song saves from 70-80 to 200-450 during the marketing campaign.

Line graph tracking the increase in Miyuki's average daily Spotify playlist adds from 100 before the campaign to 180-300 during.

Social media growth report for Miyuki on Facebook and Instagram, noting a 4,300% increase in Facebook views and 548 new Instagram followers.

Ad engagement overview for Miyuki's campaign, showing over 100K total engagements and 314K impressions.

Demographic data for Miyuki's campaign audience, displaying age and gender breakdown of users who clicked the ad.

/ The result

No. 02

30 to 1,130

playlist monthly listeners

No. 03

14,900+

new playlist streams in 30 days

No. 04

$0.06

cost per stream

How it worked

Meta ads aimed at EDM and trance listeners in tiered global markets drove 14,900+ new playlist streams in 30 days. Total Spotify listeners rose 44%.

The month-long campaign ran on A/B testing and audience segmentation.

By analyzing listener data, we identified and allocated budget across key Tier 1 and Tier 2 markets to maximize ROI. Ad creatives were tested in multiple formats, blending high-production visuals with authentic, user-generated-style content.

The ad hooks were built around activities where people play EDM/trance: focus, gaming and work. Cost per stream came in at $0.06, with a 55% landing page CTR.

What it built

The $1,000 campaign generated 992 direct playlist saves, a 102% increase in song saves, and grew the playlist's monthly listeners from just 30 to over 1,130.

Before this campaign, the artist-owned playlist pulled around 900 streams a month from 30 listeners.

Total Spotify streams saw a lift of over 30%, while the 2.8 streams-per-listener ratio indicated deep engagement. This momentum translated to social platforms, driving a 57% increase in Instagram followers and a 4,300% increase in Facebook views.

The playlist moved from Miyuki's #4 source of streams to #1, and its listeners can be retargeted for future releases.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.