A data-driven Meta ads strategy targeting EDM & Trance listeners across tiered global markets resulted in over 14,900 new playlist streams and a 44% lift in total Spotify listeners in just 30 days.
Our methodology centered on a month-long campaign focused on rigorous A/B testing and strategic audience segmentation.
By analyzing listener data, we identified and allocated budget across key Tier 1 and Tier 2 markets to maximize ROI. Ad creatives were tested in multiple formats, blending high-production visuals with authentic, user-generated-style content.
These ads utilized hooks tailored to activities where EDM/Trance thrives focus, gaming, and work. This granular approach optimized the cost-per-result, achieving a low $0.06 cost per stream and an exceptional 55% landing page CTR, confirming we were building a high-intent audience of retargetable users.
By analyzing listener data, we identified and allocated budget across key Tier 1 and Tier 2 markets to maximize ROI. Ad creatives were tested in multiple formats, blending high-production visuals with authentic, user-generated-style content.
These ads utilized hooks tailored to activities where EDM/Trance thrives focus, gaming, and work. This granular approach optimized the cost-per-result, achieving a low $0.06 cost per stream and an exceptional 55% landing page CTR, confirming we were building a high-intent audience of retargetable users.
The $1,000 campaign generated 992 direct playlist saves, a 102% increase in song saves, and grew the playlist's monthly listeners from just 30 to over 1,130.
Before this campaign, the artist owned playlist was pulling in around 900 streams total from 30 listeners monthly..
Beyond the core playlist metrics, the campaign produced a significant halo effect on Miyuki's entire digital presence.
Total Spotify streams saw a lift of over 30%, while the 2.8 streams-per-listener ratio indicated deep engagement. This momentum translated to social platforms, driving a 57% increase in Instagram followers and a remarkable 4,300% increase in Facebook views.
The campaign successfully transitioned the playlist from the 4th largest to the #1 largest driver of streams for Miyuki, establishing a valuable, long-term asset for audience retargeting and future music promotion.
Beyond the core playlist metrics, the campaign produced a significant halo effect on Miyuki's entire digital presence.
Total Spotify streams saw a lift of over 30%, while the 2.8 streams-per-listener ratio indicated deep engagement. This momentum translated to social platforms, driving a 57% increase in Instagram followers and a remarkable 4,300% increase in Facebook views.
The campaign successfully transitioned the playlist from the 4th largest to the #1 largest driver of streams for Miyuki, establishing a valuable, long-term asset for audience retargeting and future music promotion.
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(2023-25©)
