Case study

2025

Artist-Owned Playlist Campaign

30 Days

EDM/trance Spotify playlist: 30 to 1,132 listeners on $1,000

Swipe the campaign →

MeansMGMT case study

30 to 1,132 playlist listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

1,132

playlist monthly listeners, from 30

ADMIT ONE · MEANSMGMT

No. 02

The numbers

14,941

playlist streams, from 982

ADMIT ONE · MEANSMGMT

No. 03

The proof

$1,000

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Artist-Owned Playlist Campaign

30 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Playlist monthly listeners

1,132

from 30 at the start

Ad spend$1,000

Length30 Days

PlatformsMeta

Start a campaign

Spotify for Artists as reported, before vs Sep 29 to Oct 29, 2025.

/ The brief

Artist-Owned Playlist Campaign

30 Days

2025

Miyuki, an EDM and trance artist, wanted her own Spotify playlist to become a top stream source for her catalog. It also had to build an audience of engaged listeners she could retarget. From Sep 29 to Oct 29, 2025, MeansMGMT ran Meta ads to the playlist in Tier 1 and Tier 2 countries. Ad spend was $1,000.

/ The report

Miyuki case study, page 1: artist-owned playlist campaign

Page 2: quick look, $1,000 for 992 playlist saves

Page 3: the goal, make her own playlist a top stream source

Page 4: playlist before vs during, listeners 30 to 1,132 a month

Page 5: her songs a day, playlist adds 100, then 180 to 300

Page 6: her catalog, 123,471 streams across her songs

Page 7: who clicked, ages 35 to 54 led with 1,641 clicks

Page 8: social, 357K Facebook views and 548 Instagram follows

Page 9: ad engagement, 51K video plays reached 25%

Page 10: campaign recap, her playlist from #4 to #1 playlist source

/ The result

No. 02

1,132

playlist monthly listeners, from 30

No. 03

14,941

playlist streams, from 982

No. 04

$1,000

ad spend, Meta

How it worked

Playlist listeners went from 30 to 1,132 a month, and playlist streams from 982 to 14,941. The playlist moved from her 4th largest playlist source of streams to her largest.

Ad hooks were framed around focus, gaming and work, and we tested high and low production creatives. The ads logged 3,518 Feature.fm clicks at $0.28 each and 992 playlist saves at $1.01 each. Ages 35 to 54 led with 1,641 clicks.

What it built

Across all her songs, Spotify logged 123,471 streams during the campaign, up 44%+ on the previous period. Song saves rose 102%+ to 5,290, and playlist adds rose 80%+ to 6,582.

Next time we would retarget the playlist listeners on the next release. We would keep testing high and low production creatives and keep the Tier 1 and Tier 2 budget split.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.