Case study

2025

Music / Independent Artist Promotion

1 Month

Ambient Spotify playlist: 32K streams from a $300 ad spend

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MeansMGMT case study

32K streams from one playlist

ADMIT ONE · MEANSMGMT

No. 01

The headline

32K+

streams from a $300 ad spend

ADMIT ONE · MEANSMGMT

No. 02

The numbers

2,810%

increase in playlist followers

ADMIT ONE · MEANSMGMT

No. 03

The proof

1,371

playlist saves

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Reach Out

/ The brief

Music / Independent Artist Promotion

1 Month

2025

Artist Arbee partnered with MeansMGMT in April 2025 for a focused 1-month advertising campaign to build an artist-owned Spotify playlist, "Arbee Ambient Selection." Key objectives included: 1) Create a sustainable source of streams through strategic Spotify playlist promotion, increasing Arbee's music discoverability. 2) Reduce dependence on third-party playlisting by developing a strong, owned playlist asset through targeted music marketing. 3) Achieve significant growth in playlist followers, streams, and listener engagement, demonstrating ROI from the ad spend.

/ The report

Arbee Spotify playlist promotion quick look: $300 Meta ads campaign goals, strategy, and results including 1,371 playlist saves and 32K+ streams by MeansMGMT

Arbee campaign overview: 1.1K+ Spotify playlist followers (2,810% increase), 32K+ streams, 68% CTR, $0.08 CPC via MeansMGMT music marketing

Spotify playlist follower growth chart for Arbee: 2,810% increase to 1.1K+ followers in 28 days - results from MeansMGMT Spotify advertising

Arbee Spotify playlist 'Ambient Selection' before and after promotion: Saves increased from 2 to 1,371 via MeansMGMT music marketing services.

Meta ads engagement for Arbee Spotify campaign: 133K+ post engagement, 367K+ reach, 12K+ video watch throughs from $300 ad spend

Artist.Tools analysis for Arbee's playlist: 100 Discovery Score (Amazing) and 63% artist discovery, plus user comments from MeansMGMT's Spotify promotion.

/ The result

No. 02

32K+

streams from a $300 ad spend

No. 03

2,810%

increase in playlist followers

No. 04

1,371

playlist saves

How it worked

Arbee's campaign success was driven by a targeted Meta ads strategy focusing on growing an artist-owned Spotify playlist. We used engaging ad creatives and ran continuous A/B tests on audiences to keep costs down.

The landing page had a 68% CTR, and streaming button clicks cost $0.08 each.

The campaign produced a 2,810% increase in playlist followers (1.1K+ new), 1,371 playlist saves and 32K+ streams. The playlist kept pulling 3K+ weekly streams after the ads stopped.

What it built

Achieved substantial Spotify playlist growth (1.1K+ followers, 1,371 saves) and significant listener engagement (32K+ streams) for Arbee through optimized Meta ad creatives and precise audience targeting.

Arbee now owns the "Arbee Ambient Selection" playlist and its listeners. Achieved high engagement (7K+ post reactions, 68% LP CTR) and efficiency ($0.08 CPC), with an Artist.Tools Discovery Score of 100.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.