Arbee's campaign success was driven by a targeted Meta ads strategy focusing on growing an artist-owned Spotify playlist. Employing high-quality, engaging ad creatives and continuous A/B testing of audiences to optimize for cost-effective results and high ROI.
This strategy was all about building a valuable owned asset for Arbee. Driving traffic to a landing page with a 68% CTR and receiving an $0.08 CPC on streaming button clicks, the campaign efficiently converted ad spend into actual growth. The result was a 2,810% increase in playlist followers (1.1K+ new), 1,371 playlist saves, and over 32K streams throughout the campaign, and well over 3K+ residual weekly streams after a halt on advertisements. This indicates the lingering effect of expert Spotify promotion services to build sustainable listener engagement and achieve a high ROI for independent artists.
Achieved substantial Spotify playlist growth (1.1K+ followers, 1,371 saves) and significant listener engagement (32K+ streams) for Arbee through optimized Meta ad creatives and precise audience targeting. The $300 budget delivered impressive ROI and sustained listenership.
Developed a key owned asset for Arbee with the "Arbee Ambient Selection" Spotify playlist, demonstrating the power of targeted music promotion. Achieved high engagement (7K+ post reactions, 68% LP CTR) and efficiency ($0.08 CPC), with an Artist.Tools Discovery Score of 100. This campaign showcases effective playlist marketing for independent artist growth.
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(2023-25©)
