Case study

2025

Playlist Growth Campaign

1 Month

Ambient playlist: 32K+ Spotify streams in 1 month on $300

Swipe the campaign →

MeansMGMT case study

32K+ streams in 1 month

ADMIT ONE · MEANSMGMT

No. 01

The headline

32K+

streams, April 2025

ADMIT ONE · MEANSMGMT

No. 02

The numbers

1,371

playlist saves, from 2

ADMIT ONE · MEANSMGMT

No. 03

The proof

$300

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Playlist Growth Campaign

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Playlist saves

1,371

from 2 at the start

Ad spend$300

Length1 Month

PlatformsMeta, Spotify

Start a campaign

Playlist screenshots in the Apr 2025 report. After date not printed.

/ The brief

Playlist Growth Campaign

1 Month

2025

Arbee owns an ambient Spotify playlist, Arbee Ambient Selection. It had 2 saves on the before screenshot. The goal was to send ambient listeners to a playlist the artist owns. In April 2025, MeansMGMT ran one month of Meta ads to the playlist and A/B tested audiences to lock in a cost per result. Ad spend was $300.

/ The report

Arbee case study, page 1: playlist growth campaign

Page 2: the numbers, 32K+ streams during the campaign

Page 3: playlist followers, 1.1K+ after 28 days

Page 4: playlist quality, 63% of its artists list it in Discovered On

Page 5: ad engagement, 367K+ post reach on Meta

Page 6: ad comments, what people said under the ads

Page 7: campaign recap, an owned playlist and one month of Meta ads

/ The result

No. 02

32K+

streams, April 2025

No. 03

1,371

playlist saves, from 2

No. 04

$300

ad spend, Meta

How it worked

The one-month campaign logged 32K+ streams on $300, as reported. The playlist went from 2 saves to 1,371 on a later screenshot, date not printed.

The landing page had a 68% CTR, and streaming-button clicks cost $0.08 each. Meta ad posts logged 367K+ post reach, 133K+ post engagements and 12K+ full video watches. Playlist followers reached 1.1K+ at the end of the 28-day chart.

What it built

Arbee Ambient Selection went from 2 saves to 1,371 on a later screenshot, and the campaign logged 32K+ streams on $300. Artist.Tools gave the playlist a discovery score of 100, and 63% of its artists list it in Discovered On.

Next time, we would again send ads to a playlist the artist owns and A/B test audiences to lock in a cost per result. We would also track saves and followers next to streams.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.