Achieved significant Spotify playlist growth and successful email capture through optimized Meta ad creatives and precise audience targeting (Lookalike & Custom Audiences). The efficient ~$900+ budget delivered maximum impact for Ambiqo Records' music marketing goals.
Built key owned assets (Spotify Playlist + Email List) enabling sustainable, independent music promotion and bypassing costly third-party playlisting services. Demonstrated high engagement (73% CTR) and efficiency (£0.17 CPC), achieving clear ROI and establishing a valuable direct-to-fan channel. Key results: +900 Playlist Followers (via promotion period), 16.1K+ Total Followers, 876+ Email Signups.
Success was driven by a targeted Meta ads strategy focused on Spotify playlist growth and email list building. Means Management utilized optimized, direct-response music advertising creatives, continuously tested, to drive qualified clicks to a dedicated landing page for optimal conversion.
This campaign generated owned assets: a quality Spotify playlist (100/100 Quality Score) and an engaged email list (876+ subscribers). This data-driven approach provides Ambiqo Records with long-term, independent promotional muscle without expensive playlist pitching services. Applying battle-tested Meta ad tactics, including lookalike and custom audiences, and optimizing for key conversion metrics (73% LP CTR, £0.17 Streaming Button CPC), Means Management delivered concrete ROI. This establishes a direct artist-to-fan connection, encourages long-term sustainability, and demonstrates how veteran Spotify promotion services achieve significant results on limited budgets.
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(2023-25©)
