Case study

2025

Music / Record Label

7 Weeks+

Ambient label playlist: 900 Spotify followers, 876 emails

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MeansMGMT case study

900 new playlist followers

ADMIT ONE · MEANSMGMT

No. 01

The headline

+900

playlist followers

ADMIT ONE · MEANSMGMT

No. 02

The numbers

876+

email signups

ADMIT ONE · MEANSMGMT

No. 03

The proof

73%

landing page CTR

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Record Label

7 Weeks+

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Record Label

7 Weeks+

2025

Ambiqo Records hired MeansMGMT from February to April 2025 to grow a playlist and an email list with Meta ads. With a $900+ budget, the goals were to: 1) Implement Spotify playlist promotion to grow their "Mindful Moments" ambient music playlist, building a valuable, owned asset and increasing organic Spotify growth. 2) Execute a music lead generation strategy, building a high-intent email list (876+ signups achieved) for direct-to-fan marketing, reducing reliance on costly third-party playlist pitching services. 3) Lower the cost per conversion on Meta.

/ The report

Spotify playlist follower growth graph showing 6% upward trend over 61 days for Ambiqo Records - results from MeansMGMT Spotify promotion service.

Before and After Spotify playlist saves for Ambiqo Records: Increase from 15,201 to 16,151 saves demonstrating effective playlist promotion engagement.

Meta ads engagement results for Ambiqo Records music promotion: 192K+ post engagement, 316K+ reach, 550K views from MeansMGMT campaign management.

Artist.Tools analysis of Ambiqo Records' Spotify playlist: 100/100 Quality Score and 92% artist discovery.

/ The result

No. 02

+900

playlist followers

No. 03

876+

email signups

No. 04

73%

landing page CTR

How it worked

We ran Meta ads to lookalike and custom audiences and added 900+ playlist followers and 876 emails to Ambiqo's own list.

Built key owned assets (Spotify Playlist + Email List) enabling sustainable, independent music promotion and bypassing costly third-party playlisting services. The landing page CTR was 73% at £0.17 per click.

Key results: +900 playlist followers during the campaign, 16.1K+ total followers, 876+ email signups.

What it built

Success was driven by a targeted Meta ads strategy focused on Spotify playlist growth and email list building. We tested direct-response creatives continuously to drive clicks to a dedicated landing page.

This campaign generated owned assets: a quality Spotify playlist (100/100 Quality Score) and an engaged email list (876+ subscribers). Ambiqo can now promote every new release to its own playlist and email list without paying playlist pitching services.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.