Case study

2025

Shared Playlist Campaign

1 Month

Shared Spotify playlist: 171 to 2,221 saves at $0.09 a click

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MeansMGMT case study

171 to 2,221 playlist saves

ADMIT ONE · MEANSMGMT

No. 01

The headline

2,221

playlist saves, from 171

ADMIT ONE · MEANSMGMT

No. 02

The numbers

18K+

monthly playlist streams

ADMIT ONE · MEANSMGMT

No. 03

The proof

$300

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Shared Playlist Campaign

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Playlist saves

2,221

from 171 at the start

Ad spend$300

Length1 Month

PlatformsMeta

Start a campaign

Original campaign report, Dec 30, 2024 to Jan 30, 2025.

/ The brief

Shared Playlist Campaign

1 Month

2025

A group of independent artists grows one shared Spotify playlist. It had 171 saves on Dec 30, 2024, when the campaign started. From Dec 30, 2024 to Jan 30, 2025, MeansMGMT ran Meta ads at $10 a day to a Feature.fm landing page for the shared playlist and an email sign-up. Ad spend was $300.

/ The report

Artist group case study, page 1: shared playlist campaign

Page 2: quick look, playlist saves from 171 to 2,221

Page 3: playlist followers, +1.3K on the follower chart

Page 4: the funnel, 3,222 Feature.fm clicks at $0.09 each

Page 5: ad engagement, 10,399 full ad views

Page 7: campaign recap, one shared playlist and an email list

/ The result

No. 02

2,221

playlist saves, from 171

No. 03

18K+

monthly playlist streams

No. 04

$300

ad spend, Meta

How it worked

Playlist saves went from 171 to 2,221 between Dec 30, 2024 and Jan 30, 2025. The report shows 18K+ monthly playlist streams and 700+ engaged listeners a day.

Meta ads logged 3,222 Feature.fm clicks at $0.09 each from 389K impressions. Feature.fm counted 4,890 unique visitors, and 4,801 went on to a streaming service (98%). The follower chart shows +1.3K playlist followers in the past month (+124%).

What it built

On $300 in ad spend, the playlist reached 2,221 saves and the landing page collected 1,781 email opt-ins.

Next time we would send ads to a playlist the artists own again, collect email opt-ins on the landing page, and track saves and followers next to streams.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.