Case study

2024

Music / Record Label

4 Weeks

Spotify playlist launch: 180%+ follower lift, 11K monthly streams

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MeansMGMT case study

11K monthly streams from a playlist launch

ADMIT ONE · MEANSMGMT

No. 01

The headline

180%+

increase in playlist followers in 28 days

ADMIT ONE · MEANSMGMT

No. 02

The numbers

11,000+

monthly streams

ADMIT ONE · MEANSMGMT

No. 03

The proof

1,246

playlist followers after 30 days

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Record Label

4 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Record Label

4 Weeks

2024

In December 2024, a record label hired MeansMGMT to launch a label playlist and grow followers, profile engagement and email subscribers., increasing playlist followers, profile engagement, and email subscribers.

/ The report

Page 4 - Engagement Overview: 122K Total Engagement, 320K Impressions, 4623 100% View-Throughs, Reels vs. Feed Performance Graph, 5242 Reactions.

Page 5 - Playlist Follower Growth: +183.5% Increase (1112 Followers) in 30 Days. Line Graph showing growth from Dec 16, 2024 to Jan 11, 2025.

Page 6 - Landing Page CTR: 100% Click-Through Rate from 3938 Visits. Graph showing Total Link Clicks, Song Previews, and Clicks to Service.

Page 7 - Social Media Reactions: Screenshots of positive comments and engagement on Instagram posts related to the campaign.

/ The result

No. 02

180%+

increase in playlist followers in 28 days

No. 03

11,000+

monthly streams

No. 04

1,246

playlist followers after 30 days

How it worked

Playlist followers grew 180%+ in 30 days, to 1,246. Daily listeners peaked at 2.6K+.

The campaign generated 2,100+ clicks and 11,000+ monthly streams at $0.13 per click.

What it built

The label now has a playlist with 1,200+ followers that reached 2.6K+ daily listeners at its peak.

The playlist drew 11,000+ monthly streams from about 2,100 clicks at $0.13 each.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.