The record label Promoting Sounds signed MeansMGMT for a large-scale, one-month promotional campaign in May-June 2025. The goal was to grow the label's whole Spotify playlist network, instead of promoting single tracks, to raise its streaming income. Key strategic goals included: 1) Ecosystem Expansion: Achieve significant, measurable growth in followers, saves, and monthly listeners across multiple key label playlists simultaneously. 2) Catalog Revitalization: Use playlist growth to drive new streams to the label's back-catalog, increasing the overall value and listenership of their assets. 3) Audience Asset Creation: Cultivate a substantial, highly engaged audience of Spotify users who could be retargeted for future releases and promotions, creating a sustainable marketing engine.