Case study

2025

Record Label Playlist Network

6 Months

Label playlists: 102,907 Spotify saves in six months on £17,727

Swipe the campaign →

MeansMGMT case study

102,907 playlist saves in six months

ADMIT ONE · MEANSMGMT

No. 01

The headline

102,907

playlist saves, six months

ADMIT ONE · MEANSMGMT

No. 02

The numbers

216,578

link clicks, Feature.fm

ADMIT ONE · MEANSMGMT

No. 03

The proof

£17,727

ad spend, six months, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Record Label Playlist Network

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

3AM Sad Songs monthly streams+179%

53K

from 19K at the start

Ad spend£17,727

Length6 Months

PlatformsMeta

Start a campaign

Six-month report, May 7 to Nov 7, 2025. Printed as 19K and 53K+; after is a six-month monthly average.

/ The brief

Record Label Playlist Network

6 Months

2025

Promoting Sounds is a record label with its own Spotify playlists. The goal was to grow four of them together, with more monthly listeners, playlist saves and catalog streams. From May 7 to Nov 7, 2025, MeansMGMT ran Meta ads to 3AM Sad Songs, Hype Songs, Perfect Songs and Overthinking Songs. Ad spend was £17,727 over six months, across three campaign reports.

/ The report

Promoting Sounds case study, page 1: label playlist network

Page 2: the goal, grow a label's own playlists on Spotify

Page 3: phase 1, 29,400 playlist saves on £3,459

Page 4: phase 1 by playlist, 3AM Sad Songs from #4 to #1

Page 5: phase 2, £2,965 for 18,700 more saves

Page 6: phase 3, 102,907 playlist saves in six months

Page 7: phase 3 catalog before vs after, Hype Songs 1K to 9K+ monthly streams

Page 8: phase 3 by playlist, 3AM Sad Songs 32.8K+ follows

Page 9: phase 3 estimates, 6.7M estimated playlist streams

Page 10: Instagram, 24.6M views and 62K follows

Page 11: ad engagement, 4M+ engagements on 20M+ impressions

Page 12: comments under the playlist reels, phase 1

Page 13: fans asked for the playlist link, phase 1

Page 14: comments in the second month, phase 2

Page 15: how the playlist stream estimates work

Page 16: campaign impact, four label playlists, six months of Meta ads

/ The result

No. 02

102,907

playlist saves, six months

No. 03

216,578

link clicks, Feature.fm

No. 04

£17,727

ad spend, six months, Meta

How it worked

The four playlists logged 102,907 saves at £0.17 each and 216,578 Feature.fm clicks at £0.08 each. Monthly listeners rose 355%+ across all four, and 3AM Sad Songs rose from #4 to #1.

We split budget across tiers and audiences, then dropped weaker Tier 2 locations in phase 2. Each campaign's most engaged users were retargeted with the other playlists. Phase 1, May 7 to Jun 10, logged 29,400 saves on £3,459. Phase 2 added 18,700 more on £2,965.

What it built

The model estimates 6.7M playlist streams over the six months, at £0.003 per estimated stream. These are modeled from sampled benchmark songs, not measured totals. On Instagram, the label profile logged 24.6M views and 62K follows.

Next time we would drop weaker Tier 2 locations, test audiences for the best cost per result and retarget engaged users across the playlists.

/ More case studies

2026

391 tickets across a six-city run

Indie headline tour: 391 tickets across six cities in 22 days

View case study →

2026

6,269 registrations at $4.91 each

Music-tech app: 6,269 registrations at $4.91 each on $30,772

View case study →

2026

2.28M YouTube views at $0.0077 each

Reggae/rock: 2.28M paid YouTube views at $0.0077 each on $18,617

View case study →

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.