Case study

2025

Single Pre-save Campaign

3 Months

Rock/metal pre-save: 3,093 Spotify pre-saves at $1.38 each

Swipe the campaign →

MeansMGMT case study

3,093 pre-saves at $1.38 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

3,093

pre-saves on Spotify

ADMIT ONE · MEANSMGMT

No. 02

The numbers

2,599

fan emails

ADMIT ONE · MEANSMGMT

No. 03

The proof

$4,273

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Single Pre-save Campaign

3 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Single Pre-save Campaign

3 Months

2025

A rock and metal single was pre-saved over three months before its Sep 9 release. The goal was to turn listeners into pre-saves, email opt-ins and artist profile follows. From Jun 6 to Sep 9, 2025, MeansMGMT ran Meta ads to Feature.fm action pages. Ad spend was $4,273.

/ The report

Rock single case study, page 1: single pre-save campaign

Page 2: quick look, 1.8M+ impressions and 3,093 pre-saves

Page 3: the goal, turn listeners into followers and emails

Page 4: social, 5M Facebook views and 1.4M on Instagram

Page 5: ad engagement, 183K video plays reached 25%

Page 6: who clicked, ages 55+ led with 5,337 link clicks

/ The result

No. 02

3,093

pre-saves on Spotify

No. 03

2,599

fan emails

No. 04

$4,273

ad spend, Meta

How it worked

The ads logged 1.8M+ impressions and 8,999 Feature.fm clicks at $0.47 each. The pre-save pages collected 3,093 pre-saves at $1.38 each and 2,599 fan emails.

We reused creatives already proven in earlier campaigns and split locations into tiers. One Feature.fm page took fans from the ad to the pre-save, an email opt-in and a profile follow. The landing page CTR was 66%.

What it built

As reported for Jun 6 to Sep 9, Spotify monthly listeners rose 237%+ and artist followers 27%+. Streaming and touring campaigns ran alongside, so not all of that growth comes from the pre-save. Facebook views reached 5M and Instagram views 1.4M.

Next time we would email the opted-in fans on the next release and reuse the proven creatives and the tier split. Feature.fm action pages for pre-save, email and follow stay in the plan.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.