Case study

2025

Album Pre-save Campaign

3 Months

Rock/metal pre-save: 29K to 185K Spotify listeners on $4,273

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MeansMGMT case study

29K to 185K monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

29K to 185K

Spotify monthly listeners

ADMIT ONE · MEANSMGMT

No. 02

The numbers

3,093

pre-saves at $1.38 each

ADMIT ONE · MEANSMGMT

No. 03

The proof

538%

increase in monthly listeners

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Album Pre-save Campaign

3 Months

ADMIT ONE · MEANSMGMT

No. 05

Start Your Own

/ The brief

Album Pre-save Campaign

3 Months

2025

A rock/metal artist sought to build a highly engaged audience and a strong foundation of listeners ahead of a new single release. The goal went past pre-saves: turn passive listeners into followers and email subscribers, so the release got a real lift and the artist kept a channel for future marketing.

/ The report

A summary of a rock music pre-save campaign showing key results like 3,093 pre-saves and a 237% monthly listener increase.

Dashboard showing key metrics for a music marketing campaign, including Total Ad Spend of $4,273 and a Cost Per Pre-Save of $1.38.

A graph showing the increase in Spotify streams before and during a pre-save music campaign, highlighting the single release date.

Infographic detailing the percentage growth in views, reach, and follows on Facebook and Instagram for a music artist's promotional campaign.

Metrics showing residual growth after a music campaign, including the increase in monthly listeners from 29K to 185K.

A dashboard of total ad engagement for a music campaign, showing over 331K engagements and 1.8M impressions.

Screenshots of positive fan comments on social media for a new music release campaign.

/ The result

No. 02

29K to 185K

Spotify monthly listeners

No. 03

3,093

pre-saves at $1.38 each

No. 04

538%

increase in monthly listeners

How it worked

A Meta ads campaign using proven creatives and tiered geographic targeting lifted monthly listeners 538% and collected over 2,500 fan emails.

We reused ad creatives that had already performed well, so costs started low.

The methodology involved splitting geographical targets into tiers, allowing for optimized budget allocation towards the most responsive regions.

Feature.fm action pages took fans from the ad to the pre-save and also captured email opt-ins and artist profile follows.

What it built

With a $4,273 ad spend, the campaign generated 3,093 pre-saves at just $1.38 each, drove a 538% increase in monthly listeners, and achieved a 66% landing page click-through rate.

It secured 3,093 pre-saves and 2,599 fan emails, building a direct line of communication with the most dedicated fans. The artist's monthly listener count exploded from 29K to 185K, a 538% increase. Social media profiles saw substantial growth, with Instagram views increasing by 794% and Facebook follows by 280%. Daily Spotify streams jumped to 40K-50K after the single came out.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.