A targeted Meta ads campaign, leveraging proven creatives and tiered geographical targeting, resulted in a 237% increase in monthly listeners and collected over 2,500 fan emails.
The core of the strategy involved a multi-faceted approach on the Meta platform. We utilized previously successful ad creatives to guarantee a low cost-per-result from the outset.
The methodology involved splitting geographical targets into tiers, allowing for optimized budget allocation towards the most responsive regions.
By leveraging FeatureFM's action page functionalities, we created a seamless user journey from ad to pre-save, while also capturing crucial email opt-ins and artist profile follows.
This data-centric approach created a powerful baseline of engaged users, primed to stream and interact with the new release, directly contributing to a significant, sustained lift in daily streams post-release.
The methodology involved splitting geographical targets into tiers, allowing for optimized budget allocation towards the most responsive regions.
By leveraging FeatureFM's action page functionalities, we created a seamless user journey from ad to pre-save, while also capturing crucial email opt-ins and artist profile follows.
This data-centric approach created a powerful baseline of engaged users, primed to stream and interact with the new release, directly contributing to a significant, sustained lift in daily streams post-release.
With a $4,273 ad spend, the campaign generated 3,093 pre-saves at just $1.38 each, drove a 237% increase in monthly listeners, and achieved a 66% landing page click-through rate.
The campaign successfully translated its reach into tangible engagement and audience growth. It secured 3,093 pre-saves and 2,599 fan emails, building a direct line of communication with the most dedicated fans. The artist's monthly listener count exploded from 29K to 185K—a 237% increase. Social media profiles saw substantial growth, with Instagram views increasing by 794% and Facebook follows by 280%. This groundwork resulted in daily Spotify streams jumping to 40K-50K after the single's release, demonstrating the long-term value of a strategic pre-save campaign.
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(2023-25©)
