Case study

2025

Music / Independent Artist Promotion

2 Months+

Rock/indie album campaign: 191,000 Spotify streams in 60 days

Swipe the campaign →

MeansMGMT case study

191,000 streams in 60 days

ADMIT ONE · MEANSMGMT

No. 01

The headline

191,000+

streams in the 60-day campaign

ADMIT ONE · MEANSMGMT

No. 02

The numbers

417%

increase in song saves

ADMIT ONE · MEANSMGMT

No. 03

The proof

30K to 50K+

baseline monthly listeners

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

2 Months+

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Independent Artist Promotion

2 Months+

2025

An established rock/indie artist hired MeansMGMT for a two-month streaming campaign, May to July 2025. The goal was to lift streams across the whole new album instead of pushing one single. The campaign was designed to achieve three core strategic goals: 1) Grow streams, saves and playlist adds across the whole album. 2) Turn new listeners into repeat listeners. 3) Use past campaign data to keep cost per click low.

/ The report

Quick look at a Rock/Indie artist's Spotify campaign: $1751 budget, resulting in 191K streams, 13K song saves, and a 417% increase in saves.

Campaign overview of a Spotify album promotion: 191K total streams, 13K+ song saves, and a $0.26 cost per click achieved by MeansMGMT

Feature.fm data graph showing 191K streams and 13K saves over a two-month period, with strategic 'Audience Pivot' and 'Budget Edit' points noted.

First 28-day Spotify growth for an album release: 14,703 playlist adds and 13,219 song saves, representing a 417% increase over the previous period

Spotify for Artists graph showing daily song saves increasing from 34 per day to over 300 per day after the start of the music advertising campaign.

Spotify for Artists graph showing daily playlist adds increasing from 40 per day to over 280 per day, demonstrating successful Spotify promotion.

A collage of positive user comments from social media for the Rock/Indie artist's Spotify streaming campaign, showing strong fan support.

Meta ads engagement results for a music streaming campaign: 361K+ total engagement, 958K+ impressions, and 9K reactions

/ The result

No. 02

191,000+

streams in the 60-day campaign

No. 03

417%

increase in song saves

No. 04

30K to 50K+

baseline monthly listeners

How it worked

The Meta ads re-engaged past listeners while finding new audiences with similar taste. Promoting the album as one project lifted song saves 417% and total streams 64%.

To find the most active user segments, we started our methodology with a detailed examination of the artist's past campaign data. We then A/B tested audience interests and targeting to find the cheapest paths to conversion. This made it possible to make calculated "Audience Pivots" in the middle of the campaign to increase ROI.

We also tiered the budget by country so spend went where engagement was highest. That drove 6,500+ clicks to the artist's Spotify at $0.26 per streaming click.

The album picked up 13,000+ song saves and 14,000+ playlist adds. Daily song saves went from 34 to 300+, a strong signal to Spotify's algorithm for algorithmic playlists and organic discovery.

What it built

Generated over 191,000 streams and 13,000 song saves during the 60-day campaign, successfully increasing the artist's baseline monthly listenership from 30K to over 50K. Song saves rose 417% and playlist adds 81% against the previous period. and an 81% increase in playlist adds compared to the previous period.

Daily playlist additions rose from 40 to over 280, and daily song saves jumped from an average of 34 to over 300.

The ads served 958,000+ impressions at a 60% landing page CTR.

Listeners averaged 1.9 streams each.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.