A data-centric Meta ads strategy that aimed to re-engage previous listeners while methodically finding new, high-affinity audiences was the foundation of the campaign's success. A noteworthy 417% increase in song saves and a 64% increase in total streams were attained by concentrating on the album's holistic promotion as a whole project.
To find the most active user segments, we started our methodology with a detailed examination of the artist's past campaign data. In order to identify the most economical conversion pathways, we then started a thorough A/B testing phase in which we compared different audience interests and targeting parameters. This made it possible to make calculated "Audience Pivots" in the middle of the campaign to increase ROI. In order to ensure that the ad spend was concentrated where listener engagement was highest, we also instituted a tiered budget allocation across various geographic locations. In order to drive over 6,500 high-intent clicks to the artist's Spotify and achieve a low Cost Per Streaming Click of just $0.26, this careful optimization was essential. This campaign serves as a powerful testament to the effectiveness of a sustained, album-focused streaming strategy. The acquisition of 13,000+ song saves and 14,000+ playlist adds demonstrates a deep connection with the audience. By elevating the artist's daily save rate from 34 to over 300, we created a powerful, sustained signal to Spotify's algorithm, ensuring the album's inclusion in algorithmic playlists and driving long-term, organic discovery.
Generated over 191,000 streams and 13,000 song saves during the 60-day campaign, successfully increasing the artist's baseline monthly listenership from 30K to over 50K. The strategy delivered a massive 417% increase in song saves and an 81% increase in playlist adds compared to the previous period.
A striking "before and after" comparison of on-platform activity is used to measure the campaign's effectiveness. Daily playlist additions rose from 40 to over 280, and daily song saves jumped from an average of 34 to over 300. With more than 958,000 ad impressions and a 60% landing page CTR, this consistent, high-velocity engagement was accomplished. With an average of 1.9 streams per listener, the engagement quality was exceptionally high, suggesting that the intended audience was actively listening to the entire album rather than merely sampling it. For all upcoming projects, the artist will have a much larger and more engaged audience thanks to this successful consumption lift.
Other projects.
(2023-25©)
