Solo artist Ouroboros hired MeansMGMT to run the campaign for a new single, from April to May 2025. The ultimate goal was to make the new release gain serious early momentum on Spotify, which is a major driver of the platform's recommendation algorithms and long-term audience engagement. Key aims: 1) Algorithmic Priming: Collect a large number of pre-saves before release day, so Spotify's algorithms see high intent and the song gets better playlist position on day one. 2) Owned Asset Development: Use Feature.fm's "Future Save" feature to transform one-time campaign engagers into a lasting, owned audience. Every future Ouroboros release then saves automatically to these users' libraries, which gives the artist a direct channel to fans. 3) Audience and Data Collection: Build a seed dataset of high-intent listeners and followers that can be used for subsequent, more cost-efficient retargeting and lookalike audience campaigns.