Implementing a sophisticated approach involving geographical targeting, granular audience segmentation, and iterative dynamic creative testing, we successfully primed Spotify's algorithm for the artist's new release.
Our methodology began with creating powerful lookalike audiences based on Ouroboros's existing listener data, which we then targeted with a series of tailored ad creatives. We implemented a strategic, tiered budget allocation, initially focusing on high-conversion Tier 1 markets before expanding to Tier 2 locations to lower the blended cost-per-acquisition without sacrificing quality. Continuous A/B testing of ad copy and visuals allowed us to iterate in real-time, locking in an impressively low Cost Per Click of $0.13. This efficiency was paramount in achieving a final Cost Per Pre-Save of just $0.30-$0.50, a highly competitive rate for this level of targeted campaign. The pre-save strategy was architected not merely as a launch tactic, but as a foundational investment. The acquisition of 1,480 pre-saves and 791 "Future Saves" created a dual benefit: it provided a powerful initial signal to Spotify and simultaneously built a proprietary audience asset. Not to mention thousands of fans who opted into email / newsletter opportunities.
Achieved substantial pre-release momentum, resulting in 1,480 pre-saves and 900+ new Spotify followers. This initial engagement directly translated into superior post-release performance, including 38K+ streams in the first 28 days and a rapid increase in the song's Spotify Popularity Index from 24 to 40.
The campaign's success is quantified by both pre- and post-release metrics. The highly-optimized ads drove 3,473 clicks to the landing page, converting at an exceptional 68% rate. Post-release, the impact of the pre-saves was immediate and clear: the song garnered 2,945 organic song saves and was added to 3,828 user playlists within the first 28 days. Investing in strategic music marketing before the release, we ensured the song not only reached a wide audience but was also integrated into listeners' personal ecosystems, guaranteeing sustained listenership far beyond the initial campaign window.
Other projects.
(2023-25©)
