After a successful initial pre-save campaign, artist Ouroboros hired MeansMGMT again in May-June 2025 for a bigger release campaign. The goal was to use what the first campaign built (Feature.fm "Future Save" users and active listener data) to run a cheaper, more effective release for a new single. Key strategic goals included: 1) Audience Activation: Use the existing high-intent audience of past engagers and "Future Save" users to drive a higher volume of pre-saves at a lower effective cost. 2) Algorithmic Amplification: Get more pre-saves so Spotify sees strong demand, the song opens with a higher Spotify Popularity Index (SPI) and has a better shot at algorithmic playlists. 3) Deepening Fan Relationships: Expand the artist's owned audience by capturing a substantial number of fan emails, creating a direct and permanent line of communication for future marketing efforts.