The campaign's success was architected around a sophisticated retargeting and audience expansion strategy. By leveraging the data from Ouroboros's previous campaign, we were able to bypass broad, cold-traffic advertising and immediately engage users with a proven interest in the artist's music, resulting in superior conversion rates and a more powerful release.
Our methodology began with the segmentation of Ouroboros's existing audience data. We deployed specific, high-impact ad creatives to retarget users who had previously engaged or pre-saved, while simultaneously building powerful lookalike audiences to find new, similar listeners at scale. A dynamic, tiered budget was allocated between Tier 1 and Tier 2 countries to maximize reach while maintaining an efficient cost-per-acquisition. This data-informed approach allowed for exceptional efficiency and impact. The campaign achieved an extremely high 75% Landing Page CTR and a final Cost Per Pre-Save between $0.34-$0.52. The strategy's true power is evident in the conversion of past interest into present action. Turning a one-time campaign into a long-term audience asset, we generated 2,393 pre-saves, captured over 2,000 fan emails, and secured 1,221 "Future Saves". This established a robust, self-sustaining ecosystem for Ouroboros, ensuring each new release is more powerful than the last.
Delivered a massive 92K+ streams in the first 28 days post-release, a direct result of securing over 2,300 pre-saves and 1,500 new artist followers. The campaign successfully boosted the song's Spotify Popularity Index from a high baseline of 37 to 45, a significant algorithmic impact.
The campaign's efficacy is clearly demonstrated by comparing its post-release metrics to the previous single. We saw a 122% increase in Spotify Streams, a 112% increase in Song Saves (5.8K+), and a 77% increase in Release Playlist Adds (5K+) within the first 28 days. These figures prove a direct correlation between the scaled pre-save strategy and exponential on-platform growth. The campaign drove 4,896 high-intent clicks to the landing page and converted users effectively across key demographics, with the 18-34 age group being the most engaged. This successful launch solidified Ouroboros's growing fanbase and powerfully primed Spotify's algorithmic and radio features, ensuring the song's continued discovery long after the promotional period.
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(2023-25©)
