Case study

2025

Music / Independent Artist Promotion

1 Month

Spotify pre-save campaign: 2,393 pre-saves, 92K streams in 28 days

Swipe the campaign →

MeansMGMT case study

92K streams in the first 28 days

ADMIT ONE · MEANSMGMT

No. 01

The headline

2,393

pre-saves

ADMIT ONE · MEANSMGMT

No. 02

The numbers

92K+

streams in the first 28 days post-release

ADMIT ONE · MEANSMGMT

No. 03

The proof

122%

increase in Spotify streams

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start your pre-save campaign

/ The brief

Music / Independent Artist Promotion

1 Month

2025

After a successful initial pre-save campaign, artist Ouroboros hired MeansMGMT again in May-June 2025 for a bigger release campaign. The goal was to use what the first campaign built (Feature.fm "Future Save" users and active listener data) to run a cheaper, more effective release for a new single. Key strategic goals included: 1) Retarget past engagers and Future Save users for cheaper pre-saves. 2) Open the song with a higher Spotify Popularity Index. 3) Collect fan emails for future releases.

/ The report

Quick look at Ouroboros's second pre-save campaign: $1362 budget, 2.3K+ pre-saves, and music marketing strategy focusing on Future Saves and fan emails.

Ouroboros pre-save campaign overview: 2393 total pre-saves, 92K+ initial streams, 75% landing page CTR from MeansMGMT's Spotify promotion services.

Feature.fm data graph for Ouroboros showing 2300+ pre-saves and 1200+ future-saves, illustrating the success of the music release advertising strategy.

First 28-day Spotify growth for Ouroboros showing a 122% increase in streams and 5855 song saves, demonstrating the impact of a successful pre-save campaign.

Spotify for Artists graph for Ouroboros's release: 92K streams in 28 days and Spotify Popularity Index increasing from 37 to 45 due to algorithmic promotion.

Collage of positive user comments from Meta ads for Ouroboros's Spotify pre-save campaign, showing strong fan excitement for the new song release

More examples of fan engagement and comments from social media for Ouroboros's song promotion, demonstrating effective music advertising.

Social proof and fan anticipation from comments on Ouroboros's pre-release music campaign managed by MeansMGMT.

/ The result

No. 02

2,393

pre-saves

No. 03

92K+

streams in the first 28 days post-release

No. 04

122%

increase in Spotify streams

How it worked

With data from Ouroboros's first campaign, we skipped broad cold traffic and went straight to people who already liked the music. Conversion rates came in higher.

Our methodology began with the segmentation of Ouroboros's existing audience data.

We deployed specific, high-impact ad creatives to retarget users who had previously engaged or pre-saved, while simultaneously building powerful lookalike audiences to find new, similar listeners at scale. A dynamic, tiered budget was allocated between Tier 1 and Tier 2 countries to maximize reach while maintaining an efficient cost-per-acquisition.

Landing page CTR hit 75%.

Turning a one-time campaign into a long-term audience asset, we generated 2,393 pre-saves, captured over 2,000 fan emails, and secured 1,221 "Future Saves".

What it built

The single drew 92K+ streams in its first 28 days, after 2,393 pre-saves and 1,500 new artist followers. The song's Spotify Popularity Index rose from 37 to 45.

Against the previous single, the first 28 days showed 122% more streams, 112% more song saves (5.8K+) and 77% more release playlist adds (5K+). We saw a 122% increase in Spotify Streams, a 112% increase in Song Saves (5.8K+), and a 77% increase in Release Playlist Adds (5K+) within the first 28 days.

The campaign drove 4,896 high-intent clicks to the landing page and converted users effectively across key demographics, with the 18-34 age group being the most engaged.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.