Case study

2026

Multi-Platform Streaming Campaign

6 Months

Christian pop: 0 to 40,874 Spotify monthly listeners on $14,829

Swipe the campaign →

MeansMGMT case study

0 to 40,874 monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

40,874

peak Spotify monthly listeners, from zero

ADMIT ONE · MEANSMGMT

No. 02

The numbers

380,759

streams in six months

ADMIT ONE · MEANSMGMT

No. 03

The proof

$14,829

total spend across three platforms

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Multi-Platform Streaming Campaign

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Monthly listeners

40.9K

Ad spend$14,829

Length6 Months

PlatformsMeta, Google Ads, TikTok

Start a campaign

From the case study figures. Started from zero on her first release.

/ The brief

Multi-Platform Streaming Campaign

6 Months

2026

Zoe Levert is a Christian/Pop artist who had no Spotify streams before October 23, 2025. There was no listener history and no audience to retarget. The goal was a first Spotify audience, built from zero. From October 2025 to March 2026, MeansMGMT ran ads on Meta, TikTok and YouTube for three singles in order: Custody, Dear Carpenter and Sharing Jesus with an Ex. Reported spend was $14,829 across the three platforms. Each song got one look, built for the feed.

/ The report

Zoe Levert case study, page 1: Zoe Levert

Zoe Levert case study, page 2: 380,759 streams and 23,596 saves from zero

Zoe Levert case study, page 3: A streaming audience from zero

Zoe Levert case study, page 4: Meta for clicks, TikTok for reach

Zoe Levert case study, page 5: Dear Carpenter streaming: $0.16 a click

Zoe Levert case study, page 6: POP! playlist: 0 to 2,289 followers

Zoe Levert case study, page 7: 2,846 Shazams and 56 countries charted

Zoe Levert case study, page 8: Listeners peaked at 40,874 in February

Zoe Levert case study, page 9: Listeners' own playlists: 758 to 10,540

Zoe Levert case study, page 10: 1.99M reactions and likes, 24.2K saves and shares

Zoe Levert case study, page 11: One look per song, made for the feed

Zoe Levert case study, page 12: Four Spark ad captions

Zoe Levert case study, page 13: Every monthly number, Oct to Mar

Zoe Levert case study, page 14: What changed, and when

Zoe Levert case study, page 15: A first Spotify audience in five months.

/ The result

No. 02

40,874

peak Spotify monthly listeners, from zero

No. 03

380,759

streams in six months

No. 04

$14,829

total spend across three platforms

How it worked

The three singles drew 380,759 streams, 23,596 saves and 39,580 playlist adds from Oct 23 to Apr 2. Spotify monthly listeners went from zero to 40,874 by Feb 12. No streams were logged before Oct 23.

TikTok logged 21.2M video views on $6,000 and 4,933 paid follows. Meta ads sent 30,922 clicks to Feature.fm links at $0.24 a click, and Tier 2 ad sets ran $0.10 to $0.15 a click. Dear Carpenter was the cheapest song at $0.16 a click. YouTube added 376K views. Listeners' own playlists and library grew from 758 to 10,540 listeners.

What it built

From a standing start, Zoe Levert reached 40,874 peak monthly listeners and 380,759 streams, with 23,596 saves and 39,580 playlist adds. Reported spend was $14,829 across Meta, TikTok and YouTube. Spotify followers reached 6,523.

During the campaign, Zoe also charted on Apple Music in 56 countries, picked up 2,846 Shazams and grew to 137K TikTok followers. The campaign also drew 23.1M video views.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.