Case study

2026

Multi-Platform Streaming Campaign

6 Months

Christian pop: 0 to 40,874 Spotify monthly listeners on $14,830

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MeansMGMT case study

0 to 40,874 monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

40,874

peak Spotify monthly listeners, from zero

ADMIT ONE · MEANSMGMT

No. 02

The numbers

380,759

streams in six months

ADMIT ONE · MEANSMGMT

No. 03

The proof

$14,830

total spend across three platforms

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Multi-Platform Streaming Campaign

6 Months

ADMIT ONE · MEANSMGMT

No. 05

Start yours today

/ The brief

Multi-Platform Streaming Campaign

6 Months

2026

Zoe Levert is a Christian/Pop artist who started this campaign with zero Spotify presence: no monthly listeners, no streaming history, no audience to retarget. The goal was an engaged listener base built from zero, the kind that keeps streaming after the ads stop. Over six months, MeansMGMT ran a coordinated campaign across Meta, Google Ads, and TikTok, promoting three releases on a combined $14,830 budget. We judged every decision by save rate.

/ The report

/ The result

No. 02

40,874

peak Spotify monthly listeners, from zero

No. 03

380,759

streams in six months

No. 04

$14,830

total spend across three platforms

How it worked

The campaign produced a 6.2% save rate and a 10.4% playlist add rate, both well above the 2-4% independent-artist average. The 23,596 song saves and 39,580 playlist adds helped push the songs into Spotify's algorithmic playlists and kept organic reach growing.

TikTok drove reach at $0.0003 per video view. Meta drove streaming conversions, with a best-campaign cost per result of $0.10. Google Ads seeded YouTube discovery with 375,669 views. Every paid click routed through Feature.fm to Spotify, where streams, saves, and playlist adds generated the organic algorithmic signals that keep working after the budget is spent.

What it built

In six months, Zoe Levert went from zero to 40,874 peak monthly listeners and 380,759 streams, with 23,596 song saves and 39,580 playlist adds. Total spend was $14,830 across three platforms. Spotify followers grew to 6,523.

The campaign's impact extended well beyond the platforms it ran on. Zoe charted on Apple Music in 56 countries, picked up 2,846 Shazams, and built a 137K-follower TikTok presence. The campaign also drew 23.1M video views.

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358,000 streams in 30 days

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Quick Look and Strategy summary for the $800 pre-save music marketing campaign, detailing goals to boost Spotify consumption lift and successful tactics like auto-follow to playlist and geo-tiered budget allocation. Key results include 1,700+ pre-saves and a $0.47 Cost Per Pre-Save.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.