Case study

2026

Spotify Streaming Campaign

10 Weeks

Americana/pop: 2.3K to 19,394 Spotify monthly listeners on $7,000

Swipe the campaign →

MeansMGMT case study

2.3K to 19,394 monthly listeners

ADMIT ONE · MEANSMGMT

No. 01

The headline

2.3K to 19,394

monthly listeners, 8.4x growth in 10 weeks

ADMIT ONE · MEANSMGMT

No. 02

The numbers

127,429

streams accumulated

ADMIT ONE · MEANSMGMT

No. 03

The proof

6.8%

save rate

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Spotify Streaming Campaign

10 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Spotify Streaming Campaign

10 Weeks

2026

Alex Jude is an Americana/Pop artist with six albums and 2.3K monthly listeners at campaign start. The goal was to grow streams from that base with Meta ads across two singles. Over 10 weeks, MeansMGMT ran a dual-song strategy promoting "To The Edge" and "Leaving Egypt" on Meta, with a combined $7,000 budget routed through Feature.fm smart links to Spotify.

/ The report

Alex Jude Meta ads Spotify campaign cover: 2.3K to 19,394 monthly listeners in 10 weeks

Quick look: 2.3K to 19,394 monthly listeners, 127K streams, 8,651 saves

Per-single breakdown: To The Edge vs Leaving Egypt performance

Monthly streams and spend chart across the 10-week campaign

Engagement metrics: save rate, playlist adds, audience retention

Spotify growth: 2.3K to 19,394 monthly listeners, 8.4x growth

Results: scaled 2.3K to 19K+ ML in 10 weeks, 6.8% save rate

Closing slide with final metrics and MeansMGMT branding

/ The result

No. 02

2.3K to 19,394

monthly listeners, 8.4x growth in 10 weeks

No. 03

127,429

streams accumulated

No. 04

6.8%

save rate

How it worked

A Tier 1/Tier 2 split across both singles gave us a controlled A/B comparison. "Leaving Egypt" outperformed on CPC ($0.22 vs $0.25), generating 879,600 video views and 29,764 Feature.fm clicks at $0.235 average CPC.

Every click was routed through Feature.fm to Spotify, where listener behavior (streaming, saving, playlisting) generated organic algorithmic signals. That activity helped push the songs into Spotify's algorithmic playlists and added organic reach on top of the paid traffic.

The 6.8% save rate meant listeners were keeping the songs after they clicked.

What it built

In 10 weeks, Alex Jude scaled from 2.3K to 19,394 monthly listeners (8.4x growth), accumulated 127,429 streams, and earned 8,651 song saves with 9,032 playlist adds fueling ongoing organic discovery.

Cross-platform spillover drove YouTube to 418 subscribers, TikTok to 1,143 followers, and Instagram to 2,956 followers. Spotify Popularity Index rose from 10 to 22.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.