A T1/T2 split structure across both singles created a controlled A/B comparison. "Leaving Egypt" outperformed on CPC ($0.22 vs $0.25), generating 879,600 video views and 29,764 FeatureFM clicks at $0.235 average CPC.
Every click was routed through FeatureFM to Spotify, where listener behavior (streaming, saving, playlisting) generated organic algorithmic signals. This compounding effect triggered Spotify's discovery algorithms, generating additional organic reach beyond the ad budget alone.
The 6.8% save rate (well above the 2-4% independent average) confirms listeners were engaging deeply with the music, not just clicking through.
The 6.8% save rate (well above the 2-4% independent average) confirms listeners were engaging deeply with the music, not just clicking through.
In 10 weeks, Alex Jude scaled from 2.3K to 19,394 monthly listeners (8.4x growth), accumulated 127,429 streams, and earned 8,651 song saves with 9,032 playlist adds fueling ongoing organic discovery.
Cross-platform spillover drove YouTube to 418 subscribers, TikTok to 1,143 followers, and Instagram to 2,956 followers. Spotify popularity score jumped from 10 to 22.
The campaign demonstrates what happens when you combine a strong existing foundation with a disciplined paid strategy: a 6.8% save rate, thousands of playlist adds, and cross-platform growth that continued organically after the campaign window.
The campaign demonstrates what happens when you combine a strong existing foundation with a disciplined paid strategy: a 6.8% save rate, thousands of playlist adds, and cross-platform growth that continued organically after the campaign window.
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(2023-25©)
