How we build paid creative for music on Meta, TikTok, YouTube and Spotify. Three PDFs and three safe-zone overlays, built from our 2026 campaigns.
Get the playbook bundle
Your download starts right after you submit. We email you the links too.
One bundle, six files.
The playbook covers the thinking. The Creative Kit, specs and overlays are the working tools.
01
11 pages
The Playbook
What changed in 2026, four rules every ad has to pass, the first 15 seconds, and what our campaigns showed.
02
Creative Kit
Hooks, copy and a brief
Hook swipe file, ad copy rules, Spotify audio script, 10-minute shoot list, pre-launch checklist and a creative brief.
03
Specs and safe zones
Every placement’s specs and AI label rules, with the safe zones marked for each feed.
04
Overlays
Safe-zone overlays
Three 1080x1920 PNGs for Reels, Shorts and TikTok. Drop them on your timeline in CapCut or Premiere.
Three pages from the playbook.
Page 4
The first 15 seconds
Page 5
Hooks that worked for us
Page 9
What our 2026 campaigns showed
Built from live campaigns.
Side by side in live campaigns, not controlled tests. MeansMGMT Meta and YouTube data, 2026.
Stick Figure
“Out now” Short vs the full official video, week one
78,189 vs 4,061 views
Zoe Levert
A day-26 creative refresh
$0.37 to $0.18 a click
Singer-songwriter album
Story hook vs plain text
12.9% vs 1.8% CTR
Get the playbook. Or have us run it.
The first call covers your release calendar, the footage you have and your goals.
Streams generated
Campaigns since 2017
Ad spend managed