Case study

2024

Music / Independent Artist Promotion

4 Weeks

Spotify playlist growth: 22,000 monthly streams from $1,000

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MeansMGMT case study

22,000 monthly streams

ADMIT ONE · MEANSMGMT

No. 01

The headline

22,000+

monthly streams from $1,000

ADMIT ONE · MEANSMGMT

No. 02

The numbers

7,700+

clicks generated

ADMIT ONE · MEANSMGMT

No. 03

The proof

11K

monthly streams even after ads stopped

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

4 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Independent Artist Promotion

4 Weeks

2024

In fall 2024, an independent artist hired MeansMGMT for a long-term Spotify growth plan built around an artist playlist that would bring in new listeners, streams and direct fan contact.

/ The report

Case Study #4, Page 4 - Engagement Overview: 470K Total Engagement, 1.9M Impressions, 50,000 100% View-Throughs. Reels (6708 Clicks) vs. Feed (907 Clicks) Performance.

Case Study #4, Page 5 - Spotify Playlist Follower Growth: 5919 Followers (+2.4K or 68.49% Increase) in Past Month. Line Graph showing growth over time.

Case Study #4, Page 6 - Landing Page Performance: 86% Click-Through Rate (CTR) from 20,053 Visits. Graph shows Total Link Clicks, Song Previews, and Clicks to Service.

Case Study #4, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Artist Playlist music marketing campaign.

/ The result

No. 02

22,000+

monthly streams from $1,000

No. 03

7,700+

clicks generated

No. 04

11K

monthly streams even after ads stopped

How it worked

The campaign grew Spotify playlist followers by 2,400+ (+68%) in the first 4 weeks.

The $1,000 investment generated over 7,700 clicks and drove over 22,000 monthly streams, averaging 900+ engaged listeners daily.

What it built

The playlist still pulls about 11,000 streams a month after the ads were switched off.

The $1,000 budget built an audience averaging 900+ listeners a day on the artist's playlist. That audience kept streaming after spend stopped.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.