Case study

2025

Music / Independent Artist Promotion

4 Weeks

Rock/metal Spotify playlist: +72% followers in 28 days on $300

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MeansMGMT case study

Playlist followers up 72% in 28 days

ADMIT ONE · MEANSMGMT

No. 01

The headline

+72%

playlist followers in 28 days

ADMIT ONE · MEANSMGMT

No. 02

The numbers

340+

email opt-ins

ADMIT ONE · MEANSMGMT

No. 03

The proof

$0.24

cost per click

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

4 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Reach Out

/ The brief

Music / Independent Artist Promotion

4 Weeks

2025

A major label artist (signed to Imperial and Republic Records) hired MeansMGMT in early 2025 to improve their Spotify marketing. The campaign, focused on a rock/metal artist's playlist, aimed to increase followers, streams, and engagement.

/ The report

Case Study #6, Page 2 - Quick Wins: $300 Ad Spend Ignites Rock/Metal Playlist! 263 to 650+ Saves, 13.6K to 14K+ Followers, $0.24 CPC, and 2K+ Monthly Streams.

Case Study #6, Page 4 - Engagement Overview: 35K Total Engagement, 115K Impressions, 6314 100% View-Throughs. Reels (725 Clicks) vs. Feed (350 Clicks) Performance.

Case Study #6, Page 5 - Follower Frenzy: Spotify Playlist Soars to 652 Followers (+274, a 72.49% Jump!) in Just One Month. See the Growth Graph!

Case Study #6, Page 6 - Landing Page Performance: 77% Click-Through Rate (CTR) from 2771 Total Link Clicks, 2027 Unique Users, and 1554 Clicks to Service.

/ The result

No. 02

+72%

playlist followers in 28 days

No. 03

340+

email opt-ins

No. 04

$0.24

cost per click

How it worked

Playlist followers grew 72% in 28 days.

The $300 budget generated over 1,100 clicks and attracted over 340 email opt-ins, with a cost per click of $0.24.

What it built

A $300 test gave the artist an email list of 340+ fans and a larger playlist audience.

The artist can now email those 340+ fans directly. The followers gained in 28 days stay on a playlist the artist controls.

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.