Case study

2025

Playlist Growth Campaign

1 Month

Rock/metal Spotify playlist: 263 to 650+ saves on $300

Swipe the campaign →

MeansMGMT case study

263 to 650+ playlist saves

ADMIT ONE · MEANSMGMT

No. 01

The headline

650+

playlist saves, from 263

ADMIT ONE · MEANSMGMT

No. 02

The numbers

340

email opt-ins

ADMIT ONE · MEANSMGMT

No. 03

The proof

$300

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Playlist Growth Campaign

1 Month

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Playlist saves+147%

650

from 263 at the start

Ad spend$300

Length1 Month

PlatformsMeta

Start a campaign

Original campaign report, Jan 12 to Feb 12, 2025. After value printed as 650+.

/ The brief

Playlist Growth Campaign

1 Month

2025

A major label rock/metal artist runs their own Spotify playlist. It had 263 saves on Jan 12, 2025, when the campaign started. From Jan 12 to Feb 12, 2025, MeansMGMT ran Meta ads at $10 a day to a Feature.fm landing page for the playlist. Ad spend was $300. The page also collected email opt-ins.

/ The report

Rock playlist case study, page 1: playlist growth campaign

Page 2: quick look, playlist saves from 263 to 650+

Page 3: playlist followers, +274 on the follower chart

Page 4: the funnel, 1,177 Feature.fm clicks on $300

Page 5: ad engagement, 6,314 full ad views

Page 6: campaign recap, an artist playlist and an email list

/ The result

No. 02

650+

playlist saves, from 263

No. 03

340

email opt-ins

No. 04

$300

ad spend, Meta

How it worked

Playlist saves went from 263 to 650+ between Jan 12 and Feb 12, 2025. The report shows 2K+ monthly playlist streams and 70+ engaged listeners a day.

Meta ads logged 1,177 Feature.fm clicks at $0.24 each, as reported, from 115K impressions. Feature.fm counted 2,027 unique visitors, and 1,554 went on to a streaming service (77%). Profile followers went from 13,648 to 14K+, and the follower chart shows +274 playlist followers in the past month (+72%).

What it built

On $300 in ad spend, the playlist reached 650+ saves and the landing page collected 340 email opt-ins.

Next time we would send ads to a playlist the artist owns again, collect email opt-ins on the landing page, and track saves and followers next to streams.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.