Case study

2025

Music / Independent Artist Promotion

4 Weeks

Group Spotify playlist: 20 to 730 saves in 28 days on $300

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MeansMGMT case study

20 to 730 playlist saves in 28 days

ADMIT ONE · MEANSMGMT

No. 01

The headline

20 to 730+

playlist saves in 28 days on $300

ADMIT ONE · MEANSMGMT

No. 02

The numbers

16,000+

monthly streams from the playlist

ADMIT ONE · MEANSMGMT

No. 03

The proof

$0.22

cost per click

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

4 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Independent Artist Promotion

4 Weeks

2025

In January 2025, the client hired MeansMGMT to launch a group artist playlist as a core source of streams. The goal was an owned playlist, more fans for the artists on it, and email opt-ins on a small test budget.

/ The report

Campaign analysis graph showing a 247.87% increase in Spotify playlist followers over 28 days, starting Jan 16 2025, with key stats like $300 total spend and 734 playlist follows.

Spotify ad campaign engagement overview showing 70K total engagement, 360K impressions, 5,192 user watch thru views, and breakdown of clicks by placement (Reels vs Feed) and reactions/shares/saves/comments.

Spotify playlist follower growth chart: 734 followers, +523 (+247.87%) in the past month, for the group artist playlist campaign.

Landing page performance graph showing 3,143 visits with a 68% Click-Through Rate (CTR) for the Spotify group artist playlist campaign #08.

/ The result

No. 02

20 to 730+

playlist saves in 28 days on $300

No. 03

16,000+

monthly streams from the playlist

No. 04

$0.22

cost per click

How it worked

Playlist saves grew from 20 to 730+ in 28 days on $300 in ad spend, a 3,550% increase.

The campaign drove 1,210 clicks and 16,000+ monthly streams from the playlist at $0.22 per click.

What it built

The client now owns a group playlist that grew from 20 to 730+ saves in 28 days.

The playlist drew more than 16,000 monthly streams on a $300 test budget. The client can now use it to drive streams to its affiliated artists.

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Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.

Start your music ad campaign.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Two quick questions, then we take it from there.