Case study

2025

Music / Independent Artist Promotion

2 Months+

Indie artist Spotify campaign: 58K streams (+402%) on $2,500

Swipe the campaign →

MeansMGMT case study

58K Spotify streams

ADMIT ONE · MEANSMGMT

No. 01

The headline

58K+

Spotify streams, a +402% increase

ADMIT ONE · MEANSMGMT

No. 02

The numbers

3,500+

new follows and saves, up 918%

ADMIT ONE · MEANSMGMT

No. 03

The proof

3K+

vetted email signups

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

2 Months+

ADMIT ONE · MEANSMGMT

No. 05

Let's Work

/ The brief

Music / Independent Artist Promotion

2 Months+

2025

Independent artist Ouroboros partnered with MeansMGMT from Feb-April 2025 for a targeted Spotify growth campaign. The budget was $2,500 over 2+ months. The goal was to grow a playlist of past releases, lifting monthly listeners and building a base of repeat listeners.

/ The report

Spotify Growth vs Spend graph for Ouroboros campaign (Feb-April 2025). Area chart displays daily spend, FeatureFM clicks/CPA, and Spotify streams. Side panels highlight Total Playlist Adds (3.2K+, +474%) and Total Song Saves (4K+, +1395%).

Daily Spotify Growth metrics chart for Ouroboros campaign (Feb-April 2025). Area chart tracks daily Spotify listeners, streams, and followers. Side panels highlight Total Listeners (10K+, +208%) and Streams Per Listen (4.9, +63%).

Playlist Before & After comparison for Ouroboros Spotify campaign. Two mobile screenshots show the 'Ouro's Mix' playlist saves increasing from 2 (Before) to 3,572 (After) the MeansMGMT campaign.

Engagement Behavior analysis for Ouroboros campaign (Feb-April 2025). Left: Line chart tracking daily engagement behavior (post reactions, Instagram visits, saves, shares, comments). Right: Stacked bar chart showing daily video watchthrough percentages (plays at 25%, 75%, 100%).

User Comments & Reactions slide showcasing positive feedback for Ouroboros. Displays multiple screenshots of user comments from social media and platforms praising the music, gathered during the MeansMGMT campaign period.

Residual Growth slide displaying platform growth after the main Ouroboros campaign by MeansMGMT. Shows charts tracking post-campaign Shazams (total 431 over 3 months) and Follower growth (total 835, +49% in last 7 days shown).

/ The result

No. 02

58K+

Spotify streams, a +402% increase

No. 03

3,500+

new follows and saves, up 918%

No. 04

3K+

vetted email signups

How it worked

The campaign drove 58K+ Spotify streams (+402%) and 3,500+ profile follows and playlist saves (+918%).

Key performance indicators included 3K+ vetted email signups, 4K+ song saves (+1,395%), 3.2K+ playlist adds (+474%), and reaching 10K+ total listeners (+208%). The campaign maintained an efficient $0.26 Cost Per Streaming Click with a strong 60% Landing Page CTR, alongside 4K+ Instagram profile visits (+14,000%).

What it built

We built tightly targeted creatives, then layered retargeting and audience segmentation on top for this release and future ones.

The 3K+ email signups and 60% landing page CTR show these were high-intent listeners, and Ouroboros can reach them again for the next release.

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2.3K to 19,394 monthly listeners

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358,000 streams in 30 days

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Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.

Let’s work.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

1 of 2

Who are we working with?

Takes about three minutes in total.