Case study

2025

Music / Independent Artist Promotion

2 Weeks

Spotify single promo: 2,000 saves, 1,600 playlist adds in 2 weeks

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MeansMGMT case study

2,000 song saves in 2 weeks

ADMIT ONE · MEANSMGMT

No. 01

The headline

2,000+

song saves in 2 weeks

ADMIT ONE · MEANSMGMT

No. 02

The numbers

1,600+

playlists added the single

ADMIT ONE · MEANSMGMT

No. 03

The proof

12K+ to 14K+

profile followers

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Music / Independent Artist Promotion

2 Weeks

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

/ The brief

Music / Independent Artist Promotion

2 Weeks

2025

In a two-week campaign, MeansMGMT promoted an artist's new single. The focus was on driving immediate engagement on Spotify, including streams, saves, and follows.

/ The report

Case Study #5, Page 4 - Engagement Overview: 58K Total Engagement, 323K Impressions, 7077 100% View-Throughs. Reels (675 Clicks) vs. Feed (70 Clicks) Performance.

Case Study #5, Page 5 - Spotify Song Stream Increase: +200.9% (24,418 Streams) in 12 Days. Line Graph showing stream growth from Jan 30 to Feb 11, 2025.

Case Study #5, Page 6 - Landing Page Performance: Two Campaigns: 58% CTR (1770 Visits) and 62% CTR (820 Visits).

Case Study #5, Page 7 - Social Media Reactions: Screenshots of positive user comments and engagement on Instagram posts related to the Single Release music marketing campaign.

/ The result

No. 02

2,000+

song saves in 2 weeks

No. 03

1,600+

playlists added the single

No. 04

12K+ to 14K+

profile followers

How it worked

The campaign drove 2,000+ song saves and grew profile followers from 12K+ to 14K+.

The single was added to 1,600+ playlists. Cost per click was $0.21.

What it built

The artist's profile grew from 12K+ to 14K+ followers, and the single landed on more than 1,600 playlists.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.