Case study

2025

Playlist and Email Campaign

Feb to Mar 2025

Dark ambient label playlist: 308 to 2,573 saves on $500

Swipe the campaign →

MeansMGMT case study

308 to 2,573 playlist saves

ADMIT ONE · MEANSMGMT

No. 01

The headline

2,005

vetted email signups

ADMIT ONE · MEANSMGMT

No. 02

The numbers

2,573

playlist saves, from 308

ADMIT ONE · MEANSMGMT

No. 03

The proof

$500

ad spend, Meta

ADMIT ONE · MEANSMGMT

No. 04

How we did it

Playlist and Email Campaign

Feb to Mar 2025

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Playlist saves+735%

2,573

from 308 at the start

Ad spend$500

LengthFeb to Mar 2025

PlatformsMeta, Spotify

Start a campaign

Playlist screenshots in the report. After date not printed.

/ The brief

Playlist and Email Campaign

Feb to Mar 2025

2025

Deep Rest Records is a label with its own Spotify playlist, "dark ambient." It had 308 saves on the before screenshot. The plan was to grow it and collect listener emails for future label releases. From Feb to Mar 2025, MeansMGMT ran Meta ads to the playlist, using lookalike and custom audiences. We kept creatives to the point and tested them while the ads ran. Ad spend was $500.

/ The report

Deep Rest Records case study, page 1: playlist and email campaign

Page 2: quick look, 2,188 playlist followers by Mar 14

Page 3: playlist followers, chart trends up 744% in 26 days

Page 5: ad engagement, 752,000 ad views on Meta

Page 6: ad comments, what people said under the ads

Page 8: campaign recap, a label playlist and an email list

/ The result

No. 02

2,005

vetted email signups

No. 03

2,573

playlist saves, from 308

No. 04

$500

ad spend, Meta

How it worked

The playlist went from 308 to 2,573 saves, and the campaign logged 2,005 vetted email signups. Playlist followers reached 2,188 by Mar 14.

The landing page had a 91% CTR, and Feature.fm clicks cost $0.13 each across 3.5K+ clicks. Daily listeners peaked at 2.6K+. Ad posts logged 752,000 views and 472K+ post reach, and the report printed 55% Premium Spotify users.

What it built

On $500 in ad spend, Deep Rest Records collected 2,005 vetted email signups, and the playlist reached 2,573 saves on the after screenshot. The 26-day Artist.Tools follower chart trends up 744% to Mar 19.

Next time, we would keep creatives to the point, test them while ads run and use lookalike and custom audiences. We would keep collecting emails for future label releases.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline. Most campaigns run $2K+ a month in ad spend.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.