Case study

2026

YouTube Views Campaign

31 Days

Reggae/rock: 1.11M paid YouTube views at $0.0063 each on $6,995

Swipe the campaign →

MeansMGMT case study

1.11M YouTube views at $0.0063 each

ADMIT ONE · MEANSMGMT

No. 01

The headline

1.11M

paid YouTube views

ADMIT ONE · MEANSMGMT

No. 02

The numbers

$0.0063

cost per view

ADMIT ONE · MEANSMGMT

No. 03

The proof

$6,995

ad spend, 31 days, Google Ads

ADMIT ONE · MEANSMGMT

No. 04

How we did it

YouTube Views Campaign

31 Days

ADMIT ONE · MEANSMGMT

No. 05

Start a campaign

Public video views, all sources+590%

1.77M

from 256K at the start

Ad spend$6,995

Length31 Days

PlatformsYouTube

Start a campaign

YouTube watch page public count, all sources, Sep 24 to Oct 22. Not only ads.

/ The brief

YouTube Views Campaign

31 Days

2026

MeansMGMT ran a YouTube views campaign for Stick Figure's official music video, Meet Me By The Ocean. The goal was low-cost paid views and new channel subscribers. From Sep 25 to Oct 25, 2026, we ran five Google Ads campaigns: retargeting, Tier 1 English, Europe, South Africa and New Zealand. Ad spend was $6,995 over 31 days of delivery.

/ The report

Stick Figure case study, page 1: YouTube views campaign for Meet Me By The Ocean

Page 2: quick look, views rose as daily spend came down

Page 3: the numbers, about 159 views per dollar

Page 4: retargeting vs prospecting, 81% of new subscribers from retargeting

Page 5: efficiency over time, cost per view fell 59%

Page 6: where the budget went, South Africa the cheapest new audience

Page 7: the creative, public view count from 255,872 to 1,765,052

Page 8: change log, what we changed and when

Page 9: campaign impact, 1.11M paid views at $0.0063 each

/ The result

No. 02

1.11M

paid YouTube views

No. 03

$0.0063

cost per view

No. 04

$6,995

ad spend, 31 days, Google Ads

How it worked

The five campaigns logged 1,109,659 paid views at $0.0063 each, about 159 views per dollar. Cost per view fell 59% across the flight, and 231 new subscribers came in.

The first ad ran the video plus three clips. Clips came out on Oct 5, and on Oct 16 most of the remaining budget moved to retargeting. Paid views a day ran at 48.7K from Oct 16 to 25, against 27.4K from Sep 25 to Oct 5. South Africa was the cheapest new audience at $0.0048 a view.

What it built

Retargeting brought 81% of new subscribers on a third of the spend, at $12.25 per new subscriber against $104.80 for prospecting. The video's public view count, all sources, went from 255,872 to 1,765,052 between Sep 24 and Oct 22.

Next time we would scale retargeting first and keep the cheapest markets, led by South Africa. The next video would open with Shorts to grow the retargeting pool.

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Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.

Work with us.

Tell us about your project, like a new single, label marketing, a catalog revival or a merch offer.

Quick response.

We reply within one business day.

Clear next steps.

After the first call, we send you a plan and a timeline.

550M+

Streams generated

600+

Campaigns since 2017

$2M+

Ad spend managed

Have a project in mind?

How do you want to start?

Start your campaign nowBuild your plan and check out. Your card is held, not charged, until we approve the song.