© 2025 MeansMGMT®
© 2025 MeansMGMT®
© 2025 MeansMGMT®
MeansMGMT®
Release Strategy
Music Ad Campaign Setup
Ad Creative & Copy
Optimizations + Daily Monitoring
Take control of your Music Catalog Streams.
We work with Musicians, Labels and more to help grow brands, streams and provide real ROI.

Reach Out
MeansMGMT
Availiable

Reach Out
MeansMGMT
Availiable
Release Strategy
Music Ad Campaign Setup
Ad Creative & Copy
Optimizations + Daily Monitoring
Take control of your Music Catalog Streams.
We work with Musicians, Labels and more to help grow brands, streams and provide real ROI.

Reach Out
MeansMGMT
Availiable
Trusted by Labels & Artists Like
Trusted by Labels & Artists Like
(2017-25©)
Trusted by Labels & Artists Like
(2017-25©)
(27)
Case Studies.
We’ve helped Musicians and Labels across the Music Industry achieve their goals. Here are some of our recent projects.
(27)
Case Studies.
We’ve helped Musicians and Labels across the Music Industry achieve their goals. Here are some of our recent projects.
Why choose us
Why choose us
Why choose us
Proven results for every Campaign, with a focus on strategy and scalability.
Proven results for every Campaign, with a focus on strategy and scalability.
Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

Your digital journey begins with a conversation. Let's talk today.

No fluff, just results. Thoughtful campaign structure and techniques that make your work get heard. We focus on experience and leverage what works, project after project.
01
Vetted Fan Email Signups
We’ve delivered 50K+ engaged listener emails & 600k+ playlist saves that helped artists & labels generate real results.
01
Vetted Fan Email Signups
We’ve delivered 50K+ engaged listener emails & 600k+ playlist saves that helped artists & labels generate real results.
01
Vetted Fan Email Signups
We’ve delivered 50K+ engaged listener emails & 600k+ playlist saves that helped artists & labels generate real results.
02
Average CTR
Our campaigns average over 80% Click Through Rate on Landing Pages.
02
Average CTR
Our campaigns average over 80% Click Through Rate on Landing Pages.
02
Average CTR
Our campaigns average over 80% Click Through Rate on Landing Pages.
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)



Spotify Catalog Campaign
Run your own Playlists. Become your biggest source of streams and be less dependent on third party networks, playlist pitching platforms & PR groups. Build a direct-to-fan connection.
Categories
Playlist Growth
Spotify Marketing
Direct-to-Fan
Organic Streams
Fan Engagement
ROI
6+
Spotify Catalog Campaign
(002)



Single Release Campaign
Start each release with a solid push and increase algorithmic & organic streams. Build a feedback loop ecosystem for every new project. Maximize your release impact.
Categories
New Release
Single Promotion
Album Promotion
Algorithmic Streams
Pre-Save Campaigns
Release Strategy
3+
Single Release Campaign
(003)



Social Engagement & Fan Building
Focusing on profile engagement content, helping sharing and fan finding journeys. Leverage organic content & find people who are interested and want to learn more, building a loyal fanbase.
Categories
Social Media Growth
Fan Acquisition
Content Marketing
Content Creation
Audience Engagement
Popular Account Network
4+
Social Engagement & Fan Building
(004)



Merch & Live Show Promotion
Taking ROI to the next level by creating offers that provide people with real tangible products & experiences. Using your current data & growth to re-target users who have expressed interest.
Categories
Merchandise
Retargeting
E-commerce
Direct Sales
Physical Products
Live Show Ticket Sales
8+
Merch & Live Show Promotion
(005)



Everything Else
We are teamed with a strong network of official publicatoins & social channels on Instagram, Tiktok. With over 5M+ followers across accounts, we are sure to have a solution for your promotion needs.
Categories
Featured Posts
Crossposting
Influencer Campaigns
Release Strategy
Official Channels
Music Publications
2+
Everything Else
(001)



Spotify Catalog Campaign
Run your own Playlists. Become your biggest source of streams and be less dependent on third party networks, playlist pitching platforms & PR groups. Build a direct-to-fan connection.
Categories
Playlist Growth
Spotify Marketing
Direct-to-Fan
Organic Streams
Fan Engagement
ROI
6+
Spotify Catalog Campaign
(002)



Single Release Campaign
Start each release with a solid push and increase algorithmic & organic streams. Build a feedback loop ecosystem for every new project. Maximize your release impact.
Categories
New Release
Single Promotion
Album Promotion
Algorithmic Streams
Pre-Save Campaigns
Release Strategy
3+
Single Release Campaign
(003)



Social Engagement & Fan Building
Focusing on profile engagement content, helping sharing and fan finding journeys. Leverage organic content & find people who are interested and want to learn more, building a loyal fanbase.
Categories
Social Media Growth
Fan Acquisition
Content Marketing
Content Creation
Audience Engagement
Popular Account Network
4+
Social Engagement & Fan Building
(004)



Merch & Live Show Promotion
Taking ROI to the next level by creating offers that provide people with real tangible products & experiences. Using your current data & growth to re-target users who have expressed interest.
Categories
Merchandise
Retargeting
E-commerce
Direct Sales
Physical Products
Live Show Ticket Sales
8+
Merch & Live Show Promotion
(005)



Everything Else
We are teamed with a strong network of official publicatoins & social channels on Instagram, Tiktok. With over 5M+ followers across accounts, we are sure to have a solution for your promotion needs.
Categories
Featured Posts
Crossposting
Influencer Campaigns
Release Strategy
Official Channels
Music Publications
2+
Everything Else
(001)



Spotify Catalog Campaign
Run your own Playlists. Become your biggest source of streams and be less dependent on third party networks, playlist pitching platforms & PR groups. Build a direct-to-fan connection.
Categories
Playlist Growth
Spotify Marketing
Direct-to-Fan
Organic Streams
Fan Engagement
ROI
6+
Spotify Catalog Campaign
(002)



Single Release Campaign
Start each release with a solid push and increase algorithmic & organic streams. Build a feedback loop ecosystem for every new project. Maximize your release impact.
Categories
New Release
Single Promotion
Album Promotion
Algorithmic Streams
Pre-Save Campaigns
Release Strategy
3+
Single Release Campaign
(003)



Social Engagement & Fan Building
Focusing on profile engagement content, helping sharing and fan finding journeys. Leverage organic content & find people who are interested and want to learn more, building a loyal fanbase.
Categories
Social Media Growth
Fan Acquisition
Content Marketing
Content Creation
Audience Engagement
Popular Account Network
4+
Social Engagement & Fan Building
(004)



Merch & Live Show Promotion
Taking ROI to the next level by creating offers that provide people with real tangible products & experiences. Using your current data & growth to re-target users who have expressed interest.
Categories
Merchandise
Retargeting
E-commerce
Direct Sales
Physical Products
Live Show Ticket Sales
8+
Merch & Live Show Promotion
(005)



Everything Else
We are teamed with a strong network of official publicatoins & social channels on Instagram, Tiktok. With over 5M+ followers across accounts, we are sure to have a solution for your promotion needs.
Categories
Featured Posts
Crossposting
Influencer Campaigns
Release Strategy
Official Channels
Music Publications
2+
Everything Else



Testimonials
Testimonials
Testimonials
Experiences.
©2025
©2025
©2025
5
5
/5
We’ve delivered hundreds of advertising campaigns that helped Music Groups, Artists & Labels generate real results.
MeansMGMT®
MeansMGMT®
MeansMGMT®




20+
Trusted by
clients worldwide




20+
Trusted by
clients worldwide




20+
Trusted by
clients worldwide

Deep Rest Records
Record Label
"Really pleased with the campaign that you guys created, thank you for your efforts! We saw your experience in advertising and look forward to exchanging ideas and collaborating again in the future."

Deep Rest Records
Record Label
"Really pleased with the campaign that you guys created, thank you for your efforts! We saw your experience in advertising and look forward to exchanging ideas and collaborating again in the future."

Deep Rest Records
Record Label
"Really pleased with the campaign that you guys created, thank you for your efforts! We saw your experience in advertising and look forward to exchanging ideas and collaborating again in the future."

Mahaji
Independent Artist
"I've definitely been watching... Seeing incredible growth on my Playlist & Mailing list. Nearing 10,000 vetted mailing list signups, which is REALLY good."

Mahaji
Independent Artist
"I've definitely been watching... Seeing incredible growth on my Playlist & Mailing list. Nearing 10,000 vetted mailing list signups, which is REALLY good."

Mahaji
Independent Artist
"I've definitely been watching... Seeing incredible growth on my Playlist & Mailing list. Nearing 10,000 vetted mailing list signups, which is REALLY good."

OminousL
Independent Artist
"Loving the weekly automated reports, it's cool seeing the data! The cost per result on them is so good! Love how it's formatted and easy to understand."

OminousL
Independent Artist
"Loving the weekly automated reports, it's cool seeing the data! The cost per result on them is so good! Love how it's formatted and easy to understand."

OminousL
Independent Artist
"Loving the weekly automated reports, it's cool seeing the data! The cost per result on them is so good! Love how it's formatted and easy to understand."

OB5
Record Label
"Working to offload our labels meta ads campaigns for playlists has been our best move. The optimizations and performance compared to our previous agencies campaigns is day and night."

OB5
Record Label
"Working to offload our labels meta ads campaigns for playlists has been our best move. The optimizations and performance compared to our previous agencies campaigns is day and night."

OB5
Record Label
"Working to offload our labels meta ads campaigns for playlists has been our best move. The optimizations and performance compared to our previous agencies campaigns is day and night."

Rett Smith
Independent Artist
"I’ve worked with Means MGMT on several campaigns and am extremely happy with the results. Great communication, very professional and I highly recommend!"

Rett Smith
Independent Artist
"I’ve worked with Means MGMT on several campaigns and am extremely happy with the results. Great communication, very professional and I highly recommend!"

Rett Smith
Independent Artist
"I’ve worked with Means MGMT on several campaigns and am extremely happy with the results. Great communication, very professional and I highly recommend!"

Jimmy Smyth
Independent Artist
"Invaluable member of my team, they are always responsive, proactive, and delivers top-tier performance. Their strategy and setup are unmatched, and I couldn't ask for better help."

Jimmy Smyth
Independent Artist
"Invaluable member of my team, they are always responsive, proactive, and delivers top-tier performance. Their strategy and setup are unmatched, and I couldn't ask for better help."

Jimmy Smyth
Independent Artist
"Invaluable member of my team, they are always responsive, proactive, and delivers top-tier performance. Their strategy and setup are unmatched, and I couldn't ask for better help."
About us
About us
About us
MeansMGMT®
MeansMGMT®
MeansMGMT®
How we launch Campaigns for Musicians, Labels & More.
How we launch Campaigns for Musicians, Labels & More.
See how our team combines creativity, technology, and strategy to build powerful careers & stability. Done completely for you, from strategy, ad creative & setup to daily monitoring, optimizations & reporting.
01

Breakdown your goals & what type of campaign makes the most sense for you.
01

Breakdown your goals & what type of campaign makes the most sense for you.
01

Breakdown your goals & what type of campaign makes the most sense for you.
02

Craft a proposal based on Market Research, Your Niche + Genre & Goals.
02

Craft a proposal based on Market Research, Your Niche + Genre & Goals.
02

Craft a proposal based on Market Research, Your Niche + Genre & Goals.
03

Get Ad Creatives made by in-house editors and begin to setup your Campaign from start to finish.
03

Get Ad Creatives made by in-house editors and begin to setup your Campaign from start to finish.
03

Get Ad Creatives made by in-house editors and begin to setup your Campaign from start to finish.
04

Your campaign is published, monitored & optimized daily. We send reports every week to keep you updated.
04

Your campaign is published, monitored & optimized daily. We send reports every week to keep you updated.
04

Your campaign is published, monitored & optimized daily. We send reports every week to keep you updated.
© 2025 MeansMGMT®
Let’s work.
Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s work.
Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 MeansMGMT®
Let’s work.
Tell us about your project—whether it’s a new single release, label marketing, Music Catalog revive, merch offers, etc.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Total Streams Generated
Total Streams Generated
Total Streams Generated
Successful Campaigns launched
Successful Campaigns launched
Successful Campaigns launched
Client satisfaction rate
Client satisfaction rate
Client satisfaction rate
Playlist saves driven through our campaigns
Playlist saves driven through our campaigns
Playlist saves driven through our campaigns
MeansMGMT®
MeansMGMT®
MeansMGMT®
Every project we take on is designed for long-term success.
Our approach is simple: We cut through the noise and focus on what actually drives results for musicians & record labels. Providing data-driven strategies, efficient campaigns, and clear, measurable growth.
Our approach is simple: We cut through the noise and focus on what actually drives results for musicians & record labels. Providing data-driven strategies, efficient campaigns, and clear, measurable growth.
We don’t want to overpromise or use flashy marketing language. We simply build well-designed, functional campaigns and strategies that help musicians, record labels and more succeed.
We don’t want to overpromise or use flashy marketing language. We simply build well-designed, functional campaigns and strategies that help musicians, record labels and more succeed.
Case Study Highlight
MeansMGMT
From 0 Playlist Saves to 6k+ in under 5 months.
From 0 Playlist Saves to 6k+ in under 5 months.
Quick View
Quick View





Performance Boost:
CTR
85%+
Email Signups
5,000+
Playlist Follow Improvement:
0 → 6,000+
75%
Spotify Premium Users
We prioritize premium users without sacrificing Cost Per Result or Engagement.
+1000%
+1000%
Playlist Saves
0
Sept
0
Sept
0
Sept
500
Oct
500
Oct
500
Oct
+1.1k
Nov
+1.1k
Nov
+1.1k
Nov
+3k
Dec
+3k
Dec
+3k
Dec
+4.3k
Jan
+4.3k
Jan
+4.3k
Jan
+6k
Feb
+6k
Feb
+6k
Feb
Simple pricing
Any Budget
One Off Projects
Done For You
One off campaigns for ad-spend under $5K monthly. Best for testing the waters in online advertising for music.
See results that build a valuable feedback loop for future projects. Don't see your adpsend? Reach out and we will try to accomodate.
$1K - $4K+
/monthly adspend
Campaign setup from start to finsh
Landing Page & Pixel Setup + Conversion API
Daily Monitoring to ensure quality performance
1 - 2 Ad Creatives provided in-house
Ran on your account or ours for simplicity.
Delivery time
3-5 Days
Looking for more?
We're not just about Ads; We really don't love seeing money wasted on ineffective music promotion. We aim to assist musicians, creators, music labels & more with proven digital marketing strategies + ad campaigns. Designed to achieve sustainable, scalable growth and a real return on your investment.
Without compromising your vision or brand.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
Absolutely. Unlike "black box" services or playlist pitching where you "rent" listeners, our campaigns run directly through your own ad accounts and business manager whenever possible. You retain full ownership of your custom audiences, pixel data, and email lists, allowing you to retarget these fans for future releases, merchandise drops, and tours.
No agency can ethically guarantee a specific stream count without risking the use of bots or click farms, which violates Spotify’s terms. Instead, we provide Strategic Projections based on historical data from over 500M+ managed streams. We focus on "Clean Data" delivering real, high-intent human listeners that keep your artist profile safe and healthy for algorithmic growth.
Unlike "Black Box" automated platforms that rely on generic AI setups, we provide a dedicated human team. We build custom strategies, optimize ad creatives daily, and ensure full transparency. Automated tools often prioritize vanity metrics, whereas we focus on high-intent data to ensure your budget builds a real, ownable fanbase, not just temporary traffic.
Whether you are launching a debut single or a catalog album, paid media is the spark that ignites the "Halo Effect." By driving high-quality traffic to your profile, we trigger algorithmic playlists (like Release Radar and Discover Weekly), creating a feedback loop where paid results fuel long-term organic growth and consumption.
We scale with you. We work with a wide range of budgets, from independent artists looking to break 10,000 monthly listeners to major label projects spending $10,000+ daily. Our "Tiered Market Strategy" allows us to maximize efficiency for smaller budgets while driving massive volume and conversion for high-spend campaigns.
We are a close partner of Feature.fm, granting us priority support and advanced tracking capabilities. We utilize their enterprise-level tools to implement custom pixels and "True CPC" tracking. This ensures we aren't just counting clicks, but measuring actual saves, pre-saves, and deep stream intent.
We move beyond "Link Clicks." Our reporting focuses on the metrics that matter: True CPC to Spotify, Cost Per Save, and Fan Intent Score. We analyze the "Fan Engagement Funnel" tracking how casual listeners convert into active superfans, giving you a clear picture of your campaign’s actual return on investment.
Yes. Creative is the single most important variable in 2025. We utilize our "Ad Creative Playbook" to develop high-converting assets, including UGC-style videos, motion typography, and "Pattern Interrupt" hooks. We ensure your ads don't just look good, they stop the scroll and drive listeners to click.
We prioritize getting it right over rushing. Our Project Flow typically requires 3–5 business days for "Discovery & Strategy," followed by technical setup (pixel verification, landing page creation) and creative production. For best results, we recommend reaching out at least 2 weeks before a new release to ensure all tracking is tested and ready for the drop.
Absolutely. Unlike "black box" services or playlist pitching where you "rent" listeners, our campaigns run directly through your own ad accounts and business manager whenever possible. You retain full ownership of your custom audiences, pixel data, and email lists, allowing you to retarget these fans for future releases, merchandise drops, and tours.
No agency can ethically guarantee a specific stream count without risking the use of bots or click farms, which violates Spotify’s terms. Instead, we provide Strategic Projections based on historical data from over 500M+ managed streams. We focus on "Clean Data" delivering real, high-intent human listeners that keep your artist profile safe and healthy for algorithmic growth.
Unlike "Black Box" automated platforms that rely on generic AI setups, we provide a dedicated human team. We build custom strategies, optimize ad creatives daily, and ensure full transparency. Automated tools often prioritize vanity metrics, whereas we focus on high-intent data to ensure your budget builds a real, ownable fanbase, not just temporary traffic.
Whether you are launching a debut single or a catalog album, paid media is the spark that ignites the "Halo Effect." By driving high-quality traffic to your profile, we trigger algorithmic playlists (like Release Radar and Discover Weekly), creating a feedback loop where paid results fuel long-term organic growth and consumption.
We scale with you. We work with a wide range of budgets, from independent artists looking to break 10,000 monthly listeners to major label projects spending $10,000+ daily. Our "Tiered Market Strategy" allows us to maximize efficiency for smaller budgets while driving massive volume and conversion for high-spend campaigns.
We are a close partner of Feature.fm, granting us priority support and advanced tracking capabilities. We utilize their enterprise-level tools to implement custom pixels and "True CPC" tracking. This ensures we aren't just counting clicks, but measuring actual saves, pre-saves, and deep stream intent.
We move beyond "Link Clicks." Our reporting focuses on the metrics that matter: True CPC to Spotify, Cost Per Save, and Fan Intent Score. We analyze the "Fan Engagement Funnel" tracking how casual listeners convert into active superfans, giving you a clear picture of your campaign’s actual return on investment.
Yes. Creative is the single most important variable in 2025. We utilize our "Ad Creative Playbook" to develop high-converting assets, including UGC-style videos, motion typography, and "Pattern Interrupt" hooks. We ensure your ads don't just look good, they stop the scroll and drive listeners to click.
We prioritize getting it right over rushing. Our Project Flow typically requires 3–5 business days for "Discovery & Strategy," followed by technical setup (pixel verification, landing page creation) and creative production. For best results, we recommend reaching out at least 2 weeks before a new release to ensure all tracking is tested and ready for the drop.
Absolutely. Unlike "black box" services or playlist pitching where you "rent" listeners, our campaigns run directly through your own ad accounts and business manager whenever possible. You retain full ownership of your custom audiences, pixel data, and email lists, allowing you to retarget these fans for future releases, merchandise drops, and tours.
No agency can ethically guarantee a specific stream count without risking the use of bots or click farms, which violates Spotify’s terms. Instead, we provide Strategic Projections based on historical data from over 500M+ managed streams. We focus on "Clean Data" delivering real, high-intent human listeners that keep your artist profile safe and healthy for algorithmic growth.
Unlike "Black Box" automated platforms that rely on generic AI setups, we provide a dedicated human team. We build custom strategies, optimize ad creatives daily, and ensure full transparency. Automated tools often prioritize vanity metrics, whereas we focus on high-intent data to ensure your budget builds a real, ownable fanbase, not just temporary traffic.
Whether you are launching a debut single or a catalog album, paid media is the spark that ignites the "Halo Effect." By driving high-quality traffic to your profile, we trigger algorithmic playlists (like Release Radar and Discover Weekly), creating a feedback loop where paid results fuel long-term organic growth and consumption.
We scale with you. We work with a wide range of budgets, from independent artists looking to break 10,000 monthly listeners to major label projects spending $10,000+ daily. Our "Tiered Market Strategy" allows us to maximize efficiency for smaller budgets while driving massive volume and conversion for high-spend campaigns.
We are a close partner of Feature.fm, granting us priority support and advanced tracking capabilities. We utilize their enterprise-level tools to implement custom pixels and "True CPC" tracking. This ensures we aren't just counting clicks, but measuring actual saves, pre-saves, and deep stream intent.
We move beyond "Link Clicks." Our reporting focuses on the metrics that matter: True CPC to Spotify, Cost Per Save, and Fan Intent Score. We analyze the "Fan Engagement Funnel" tracking how casual listeners convert into active superfans, giving you a clear picture of your campaign’s actual return on investment.
Yes. Creative is the single most important variable in 2025. We utilize our "Ad Creative Playbook" to develop high-converting assets, including UGC-style videos, motion typography, and "Pattern Interrupt" hooks. We ensure your ads don't just look good, they stop the scroll and drive listeners to click.
We prioritize getting it right over rushing. Our Project Flow typically requires 3–5 business days for "Discovery & Strategy," followed by technical setup (pixel verification, landing page creation) and creative production. For best results, we recommend reaching out at least 2 weeks before a new release to ensure all tracking is tested and ready for the drop.
Newest trends and insights on Music Marketing.
Newest trends and insights on Music Marketing.
Stay informed about our latest projects, trends, and industry insights.
MeansMGMT®
MeansMGMT®
MeansMGMT®
What’s new
in Music Marketing?
What’s new
in Music Marketing?
What’s new
in Music Marketing?











